# #0804f6

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0804f6`
- RGB: rgb(8, 4, 246)
- HSL: hsl(241, 97%, 49%)
- OKLCH: oklch(0.442 0.303 264.6)
- Relative luminance: 0.0679
- Nearest named color: blue (#0000ff, Δ 1.44) — https://brandsweets.com/colors/blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0804f6

## Tints & shades

- Tints (toward white): #1c18fb, #3431fc, #4d4afc, #6663fd, #7f7cfd, #9290fd, #abaafe, #c4c3fe, #dcdcfe, #f5f5ff
- Shades (toward black): #0703e2, #0603c9, #0603b5, #05029c, #040288, #03026f, #03015a, #020141, #01012d, #010014

## Harmonies

- Complementary: #f2f604
- Analogous: #0479f6, #8104f6
- Triadic: #f60804, #04f608
- Split-complementary: #f68104, #79f604
- Tetradic: #f60479, #f2f604, #04f681

## Colors that go with #0804f6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0804f6: softer than #000 and cool enough to feel like part of the same palette. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0804f6 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0804f6: 9 real palettes, including CVS's brand system and Procter & Gamble's brand system, as the accent. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #0804f6: 5 real palettes, including Activision's brand system and Pixar's brand system, as the supporting colour. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0804f6: 6 real palettes, including Unity's brand system and Cargo's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Monzo's brand system and Sketch's brand system put Midnight Blue beside #0804f6, as the lead colour. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #0804f6 in 7 real palettes, including Glossier's brand system and Doordash's brand system, as the supporting colour. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/orangered
- **Red** #ff0000 [pool] — Red is paired with #0804f6 in 4 real palettes, including Gap's brand system and Doordash's brand system, as the supporting colour. Seen in: Gap (https://brandsweets.com/colors/brands/gap-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), 3M (https://brandsweets.com/colors/brands/3m-com). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.9:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.36:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #615efd (4.53:1); AA: background → #bababa (4.59:1); AAA: text → #8d8bfd (7.24:1); AAA: background → #e6e6e6 (7.13:1)

## Brands using this color

- **Glossier** — accent #0600ff (Δ 1.422) — https://brandsweets.com/colors/brands/glossier-com
- **Gap** — accent #0000ff (Δ 1.44) — https://brandsweets.com/colors/brands/gap-com
- **Unity** — secondary #0000ff (Δ 1.44) — https://brandsweets.com/colors/brands/unity-com
- **Activision** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/activision-com
- **Alaska Airlines** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/alaskaair-com
- **BBC** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/bbc-com
- **Binance** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/binance-com
- **Bumble** — secondary #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/bumble-com
- **Canva** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/canva-com
- **Cargo** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/cargo-site
- **CVS** — secondary #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/cvs-com
- **Doordash** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/doordash-com
- **Dropbox** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/dropbox-com
- **Dunkin'** — secondary #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/dunkindonuts-com
- **Four Seasons** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/fourseasons-com
- **Gucci** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/gucci-com
- **Headspace** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/headspace-com
- **Instacart** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/instacart-com
- **Jeep** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/jeep-com
- **Kia** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/kia-com
- **League of Legends** — secondary #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/leagueoflegends-com
- **Lexus** — secondary #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/lexus-com
- **Mercedes-Benz** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/mercedes-benz-com
- **Minecraft** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/minecraft-net
- **MongoDB** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/mongodb-com
- **Monzo** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/monzo-com
- **Procter & Gamble** — secondary #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/pg-com
- **Readymag** — secondary #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/readymag-com
- **Robinhood** — secondary #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/robinhood-com
- **Rolex** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/rolex-com
- **Samsung** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/samsung-com
- **Sketch** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/sketch-com
- **Snapchat** — secondary #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/snapchat-com
- **SpaceX** — secondary #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/spacex-com
- **Spotify** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/spotify
- **Tesco** — secondary #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/tesco-com
- **Tim Hortons** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/timhortons-com
- **Uber** — accent #0000ee (Δ 1.487) — https://brandsweets.com/colors/brands/uber-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0804f6-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0804f6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.