# #080368

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#080368`
- RGB: rgb(8, 3, 104)
- HSL: hsl(243, 94%, 21%)
- OKLCH: oklch(0.241 0.157 267.7)
- Relative luminance: 0.0112
- Nearest named color: Alone in the Dark (#000066, Δ 1.491) — https://brandsweets.com/colors/alone-in-the-dark
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/080368

## Tints & shades

- Tints (toward white): #0b048f, #0e06b2, #1107da, #1d12f8, #4339f9, #645cfa, #8983fb, #afabfc, #d0cefd, #f6f5ff
- Shades (toward black): #07035e, #070359, #06024f, #050245, #050240, #040236, #04012d, #030123, #02011e, #020114

## Harmonies

- Complementary: #636803
- Analogous: #033168, #3b0368
- Triadic: #680803, #036808
- Split-complementary: #683b03, #316803
- Tetradic: #680331, #636803, #03683b

## Colors that go with #080368

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #080368: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #080368 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #080368's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #080368: 7 real palettes, including Glacier and Purina Pro Plan's brand system, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #080368: 9 real palettes, including Bank of America's brand system and British Airways's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), British Airways (https://brandsweets.com/colors/brands/britishairways-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Skechers (https://brandsweets.com/colors/brands/skechers-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #080368 in 7 real palettes, including Spectrum's brand system and Discord's brand system, as the accent. Seen in: Spectrum (https://brandsweets.com/colors/brands/spectrum-com), Discord (https://brandsweets.com/colors/brands/discord), Penpot (https://brandsweets.com/colors/brands/penpot-app), GEICO (https://brandsweets.com/colors/brands/geico-com). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #080368 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #080368: 3 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Arctic (https://brandsweets.com/palettes/clean#arctic). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.17:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.22:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6861fa (4.68:1); AA: background → #858585 (4.65:1); AAA: text → #8e88fb (7.06:1); AAA: background → #a6a6a6 (7.05:1)

## Brands using this color

- **JetBlue** — secondary #000064 (Δ 1.705) — https://brandsweets.com/colors/brands/jetblue-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/080368-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#080368" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.