# #0793ca

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0793ca`
- RGB: rgb(7, 147, 202)
- HSL: hsl(197, 93%, 41%)
- OKLCH: oklch(0.626 0.13 234.3)
- Relative luminance: 0.2518
- Nearest named color: Blue Burst (#309cd0, Δ 3.143) — https://brandsweets.com/colors/blue-burst
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0793ca

## Tints & shades

- Tints (toward white): #08a8e7, #13b6f6, #30bff8, #4ec8f9, #6bd1fa, #84d9fb, #a1e2fc, #bfebfd, #d8f3fe, #f5fcff
- Shades (toward black): #0784b6, #067aa7, #056b94, #055d80, #045271, #03445e, #03364a, #022736, #011d27, #010e14

## Harmonies

- Complementary: #ca3e07
- Analogous: #07caa0, #0731ca
- Triadic: #ca0793, #93ca07
- Split-complementary: #ca0731, #caa007
- Tetradic: #a007ca, #ca3e07, #31ca07

## Colors that go with #0793ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0793ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Lido (https://brandsweets.com/palettes/vivid#lido), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Red** #ff0000 [harmony, pool: split] — Red is a split-complement of #0793ca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Nike (https://brandsweets.com/colors/brands/nike-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Databricks (https://brandsweets.com/colors/brands/databricks-com). — https://brandsweets.com/colors/red
- **Amber** #ffbf00 [pool] — Amber is paired with #0793ca in 9 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Readymag's brand system and Qualcomm's brand system put Blue beside #0793ca, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Unity (https://brandsweets.com/colors/brands/unity-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0793ca: 6 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #0793ca in 9 real palettes, including NASCAR's brand system and Retro Pop, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0793ca: 8 real palettes, including Telegram's brand system and Patreon's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Patreon (https://brandsweets.com/colors/brands/patreon-com), Astro (https://brandsweets.com/colors/brands/astro-build), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #0793ca: 19 real palettes, including Gopro's brand system and American Express's brand system, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Xbox (https://brandsweets.com/colors/brands/xbox-com), Apple (https://brandsweets.com/colors/brands/apple-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.48:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #067dac (4.63:1); AA: background → #212121 (4.63:1); AAA: text → #055d80 (7.28:1)
- On black (#000000): 6.04:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #08a1dd (7.15:1)

## Brands using this color

- **Gopro** — secondary #0097d6 (Δ 1.934) — https://brandsweets.com/colors/brands/gopro-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0793ca-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0793ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.