# #077fb6

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#077fb6`
- RGB: rgb(7, 127, 182)
- HSL: hsl(199, 93%, 37%)
- OKLCH: oklch(0.566 0.124 238)
- Relative luminance: 0.186
- Nearest named color: Haddock’s Sweater (#277aba, Δ 1.902) — https://brandsweets.com/colors/haddocks-sweater
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/077fb6

## Tints & shades

- Tints (toward white): #0893d4, #09a8f1, #22b3f7, #3fbdf8, #62c9f9, #7fd3fa, #9dddfb, #bae7fd, #d8f2fe, #f5fcff
- Shades (toward black): #0674a7, #056794, #055c85, #045276, #044867, #033a54, #023045, #022636, #011822, #010e14

## Harmonies

- Complementary: #b63e07
- Analogous: #07b696, #0727b6
- Triadic: #b6077f, #7fb607
- Split-complementary: #b60727, #b69607
- Tetradic: #9607b6, #b63e07, #27b607

## Colors that go with #077fb6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #077fb6: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Disney (https://brandsweets.com/colors/brands/disney-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #077fb6: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #077fb6 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #077fb6 in 10 real palettes, including Wired's brand system and Lemon Squeezy's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Activision's brand system and Readymag's brand system put Blue beside #077fb6, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #077fb6: 8 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #077fb6: 5 real palettes, including Deep Water and Astro's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #077fb6: 6 real palettes, including Venmo's brand system and Apple's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Apple (https://brandsweets.com/colors/brands/apple-com), ASUS (https://brandsweets.com/colors/brands/asus-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #067bb1 (4.69:1); AA: background → #080808 (4.5:1); AAA: text → #055c85 (7.3:1)
- On black (#000000): 4.72:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #08a1e7 (7.26:1)

## Brands using this color

- **Wired** — primary #057dbc (Δ 1.216) — https://brandsweets.com/colors/brands/wired-com
- **FedEx** — accent #007ab7 (Δ 1.542) — https://brandsweets.com/colors/brands/fedex-com
- **Hershey's** — accent #007bbd (Δ 1.78) — https://brandsweets.com/colors/brands/hersheys-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/077fb6-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#077fb6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.