# #0779e4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0779e4`
- RGB: rgb(7, 121, 228)
- HSL: hsl(209, 94%, 46%)
- OKLCH: oklch(0.581 0.185 254.4)
- Relative luminance: 0.1932
- Nearest named color: Azure (#007fff, Δ 4.224) — https://brandsweets.com/colors/azure-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0779e4

## Tints & shades

- Tints (toward white): #0d86f8, #2592f8, #43a1f9, #5cadfa, #74bafb, #8dc6fb, #a6d3fc, #c4e1fd, #dceefe, #f5faff
- Shades (toward black): #066ed0, #0664bc, #0557a3, #044c8f, #04427c, #033768, #032d54, #02203b, #011528, #010b14

## Harmonies

- Complementary: #e47207
- Analogous: #07e4e0, #070be4
- Triadic: #e40779, #79e407
- Split-complementary: #e4070b, #e4e007
- Tetradic: #e007e4, #e47207, #0be407

## Colors that go with #0779e4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0779e4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0779e4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #0779e4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #0779e4 in 11 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Google (https://brandsweets.com/colors/brands/google-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including BBC's brand system and Readymag's brand system put Blue beside #0779e4, as the accent. Seen in: BBC (https://brandsweets.com/colors/brands/bbc-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), EA (https://brandsweets.com/colors/brands/ea-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0779e4: 12 real palettes, including Carrefour's brand system and Intel's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Intel (https://brandsweets.com/colors/brands/intel-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0779e4: 5 real palettes, including Webflow's brand system and NBA's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0779e4: 8 real palettes, including Patreon's brand system and Astro's brand system, as the supporting colour. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Astro (https://brandsweets.com/colors/brands/astro-build), Elastic (https://brandsweets.com/colors/brands/elastic-co), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0776df (4.5:1); AA: background → #0d0d0d (4.5:1); AAA: text → #0557a3 (7.24:1)
- On black (#000000): 4.86:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #349af9 (7.14:1)

## Brands using this color

- **Motorola** — secondary #0e77da (Δ 1.549) — https://brandsweets.com/colors/brands/motorola-com
- **Disney** — primary #0077da (Δ 1.602) — https://brandsweets.com/colors/brands/disney-com
- **Guinness** — secondary #1a73e8 (Δ 1.7) — https://brandsweets.com/colors/brands/guinness-com
- **Chevrolet** — secondary #0077d9 (Δ 1.747) — https://brandsweets.com/colors/brands/chevrolet-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0779e4-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0779e4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.