# #0772ab

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0772ab`
- RGB: rgb(7, 114, 171)
- HSL: hsl(201, 92%, 35%)
- OKLCH: oklch(0.528 0.122 241.6)
- Relative luminance: 0.1502
- Nearest named color: Brilliant Blue (#0075b3, Δ 1.377) — https://brandsweets.com/colors/brilliant-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0772ab

## Tints & shades

- Tints (toward white): #0885c9, #0a9ceb, #1eaaf6, #3bb5f7, #5dc2f8, #7bcdf9, #98d8fb, #b6e3fc, #d8f0fd, #f5fbff
- Shades (toward black): #07689d, #065e8e, #05557f, #054b71, #044162, #03344e, #032a40, #022131, #011722, #010d14

## Harmonies

- Complementary: #ab4107
- Analogous: #07ab93, #0720ab
- Triadic: #ab0772, #72ab07
- Split-complementary: #ab0720, #ab9307
- Tetradic: #9307ab, #ab4107, #20ab07

## Colors that go with #0772ab

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0772ab: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #0772ab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #0772ab in 8 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #0772ab, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0772ab: 9 real palettes, including Glacier and General Mills's brand system, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0772ab: 4 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #0772ab in 16 real palettes, including Wendy's's brand system and McDonald's's brand system, as the lead colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0772ab: 5 real palettes, including Deep Water and Venmo's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.24:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #065e8e (7:1)
- On black (#000000): 4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #087cba (4.6:1); AA: background → #f0f0f0 (4.6:1); AAA: text → #0a9ff0 (7.23:1)

## Brands using this color

- **Discover** — secondary #1e71ac (Δ 0.798) — https://brandsweets.com/colors/brands/discover-com
- **Lemon Squeezy** — accent #0075ad (Δ 0.853) — https://brandsweets.com/colors/brands/lemonsqueezy-com
- **Linkedin** — primary #0073b1 (Δ 0.932) — https://brandsweets.com/colors/brands/linkedin-com
- **AT&T** — secondary #0072b2 (Δ 1.114) — https://brandsweets.com/colors/brands/att-com
- **Capital One** — accent #0276b1 (Δ 1.34) — https://brandsweets.com/colors/brands/capitalone-com
- **Discover** — accent #2477ab (Δ 1.987) — https://brandsweets.com/colors/brands/discover-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0772ab-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0772ab" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.