# #0769da

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0769da`
- RGB: rgb(7, 105, 218)
- HSL: hsl(212, 94%, 44%)
- OKLCH: oklch(0.54 0.191 257.4)
- Relative luminance: 0.1521
- Nearest named color: Royal Blue (#4169e1, Δ 3.605) — https://brandsweets.com/colors/royalblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0769da

## Tints & shades

- Tints (toward white): #0775f2, #2085f8, #3993f9, #57a3fa, #70b0fb, #88befb, #a6cefc, #bfdcfd, #dcecfe, #f5faff
- Shades (toward black): #0660c6, #0656b2, #054c9e, #04438b, #043977, #033063, #02264f, #021d3b, #011328, #010a14

## Harmonies

- Complementary: #da7707
- Analogous: #07d3da, #0e07da
- Triadic: #da0769, #69da07
- Split-complementary: #da0e07, #d3da07
- Tetradic: #da07d3, #da7707, #07da0e

## Colors that go with #0769da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0769da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0769da — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Chase (https://brandsweets.com/colors/brands/chase-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #0769da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #0769da in 10 real palettes, including NBA's brand system and Walmart's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Headspace's brand system and BBC's brand system put Blue beside #0769da, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0769da: 14 real palettes, including Unilever's brand system and Carrefour's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0769da: 7 real palettes, including NBA's brand system and Webflow's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0769da: 7 real palettes, including Elastic's brand system and Venmo's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.2:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0656b2 (7.04:1)
- On black (#000000): 4.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0770e9 (4.5:1); AA: background → #f0f0f0 (4.56:1); AAA: text → #4398f9 (7.1:1)

## Brands using this color

- **GitHub** — accent #0969da (Δ 0.044) — https://brandsweets.com/colors/brands/github
- **Foot Locker** — accent #036ad8 (Δ 0.416) — https://brandsweets.com/colors/brands/footlocker-com
- **Loom** — primary #1868db (Δ 0.539) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 0.539) — https://brandsweets.com/colors/brands/loom-com
- **Khan Academy** — accent #0069d6 (Δ 0.653) — https://brandsweets.com/colors/brands/khanacademy-org
- **NBA** — secondary #0268d6 (Δ 0.686) — https://brandsweets.com/colors/brands/nba-com
- **ASUS** — accent #006ce1 (Δ 1.259) — https://brandsweets.com/colors/brands/asus-com
- **Fitbit** — secondary #1967d2 (Δ 1.318) — https://brandsweets.com/colors/brands/fitbit-com
- **HashiCorp** — primary #2264d6 (Δ 1.462) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 1.462) — https://brandsweets.com/colors/brands/hashicorp-com
- **Postman** — accent #0265d2 (Δ 1.598) — https://brandsweets.com/colors/brands/postman-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0769da-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0769da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.