# #0768cf

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0768cf`
- RGB: rgb(7, 104, 207)
- HSL: hsl(211, 93%, 42%)
- OKLCH: oklch(0.529 0.178 256.1)
- Relative luminance: 0.1445
- Nearest named color: Denim (#1560bd, Δ 3.315) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0768cf

## Tints & shades

- Tints (toward white): #0977ec, #1883f7, #3593f8, #4ea0f9, #6bb0fa, #89c0fb, #a1cdfc, #bfddfd, #d8eafe, #f5faff
- Shades (toward black): #075ebb, #0654a7, #064d99, #054385, #043971, #032f5e, #03254a, #021e3b, #011427, #010a14

## Harmonies

- Complementary: #cf6e07
- Analogous: #07cbcf, #0b07cf
- Triadic: #cf0768, #68cf07
- Split-complementary: #cf0b07, #cbcf07
- Tetradic: #cf07cb, #cf6e07, #07cf0b

## Colors that go with #0768cf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0768cf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0768cf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #0768cf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #0768cf in 10 real palettes, including NBA's brand system and Wikipedia's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #0768cf, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0768cf: 13 real palettes, including Unilever's brand system and Intel's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0768cf: 7 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0768cf: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.4:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0656ac (7.16:1)
- On black (#000000): 3.89:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0872e2 (4.52:1); AA: background → #ebebeb (4.53:1); AAA: text → #3f98f8 (7.06:1)

## Brands using this color

- **Apple** — accent #0066cc (Δ 0.739) — https://brandsweets.com/colors/brands/apple-com
- **Dyson** — accent #0066cc (Δ 0.739) — https://brandsweets.com/colors/brands/dyson-com
- **Unilever** — accent #0066cc (Δ 0.739) — https://brandsweets.com/colors/brands/unilever-com
- **Fitbit** — secondary #1967d2 (Δ 0.769) — https://brandsweets.com/colors/brands/fitbit-com
- **Postman** — accent #0265d2 (Δ 0.967) — https://brandsweets.com/colors/brands/postman-com
- **NBA** — secondary #0268d6 (Δ 1.082) — https://brandsweets.com/colors/brands/nba-com
- **Khan Academy** — accent #0069d6 (Δ 1.085) — https://brandsweets.com/colors/brands/khanacademy-org
- **Foot Locker** — accent #036ad8 (Δ 1.441) — https://brandsweets.com/colors/brands/footlocker-com
- **GitHub** — accent #0969da (Δ 1.715) — https://brandsweets.com/colors/brands/github
- **HashiCorp** — primary #2264d6 (Δ 1.761) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 1.761) — https://brandsweets.com/colors/brands/hashicorp-com
- **American Express** — accent #006fcf (Δ 1.838) — https://brandsweets.com/colors/brands/americanexpress-com
- **Loom** — primary #1868db (Δ 1.975) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 1.975) — https://brandsweets.com/colors/brands/loom-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0768cf-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0768cf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.