# #0761df

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0761df`
- RGB: rgb(7, 97, 223)
- HSL: hsl(215, 94%, 45%)
- OKLCH: oklch(0.527 0.207 259.7)
- Relative luminance: 0.1392
- Nearest named color: Bluetiful (#3c69e7, Δ 4.162) — https://brandsweets.com/colors/bluetiful
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0761df

## Tints & shades

- Tints (toward white): #086cf7, #257df8, #3e8cf9, #579bfa, #74acfb, #8dbbfb, #a6cafc, #bfd9fd, #dceafe, #f5f9ff
- Shades (toward black): #0658cb, #0650b7, #0547a3, #043e8f, #04367c, #032b63, #02224f, #021a3b, #011128, #010914

## Harmonies

- Complementary: #df8507
- Analogous: #07cddf, #1907df
- Triadic: #df0761, #61df07
- Split-complementary: #df1907, #cddf07
- Tetradic: #df07cd, #df8507, #07df19

## Colors that go with #0761df

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0761df: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0761df — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Chase (https://brandsweets.com/colors/brands/chase-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #0761df in 9 real palettes, including NBA's brand system and Walmart's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Headspace's brand system and EA's brand system put Blue beside #0761df, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), EA (https://brandsweets.com/colors/brands/ea-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0761df: 13 real palettes, including Nokia's brand system and NHL's brand system, as the lead colour. Seen in: Nokia (https://brandsweets.com/colors/brands/nokia-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0761df: 8 real palettes, including NBA's brand system and Webflow's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0761df: 8 real palettes, including Elastic's brand system and Venmo's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0761df: 8 real palettes, including HashiCorp's brand system and ASUS's brand system, as the supporting colour. Seen in: HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), ASUS (https://brandsweets.com/colors/brands/asus-com), Apple (https://brandsweets.com/colors/brands/apple-com), Coursera (https://brandsweets.com/colors/brands/coursera-org). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.55:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0652bc (7.14:1)
- On black (#000000): 3.78:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0d6ef8 (4.6:1); AA: background → #e8e8e8 (4.53:1); AAA: text → #5298fa (7.23:1)

## Brands using this color

- **1password** — accent #145fe4 (Δ 0.955) — https://brandsweets.com/colors/brands/1password-com
- **Philips** — secondary #0b5ed7 (Δ 1.411) — https://brandsweets.com/colors/brands/philips-com
- **Box** — primary #0061d5 (Δ 1.571) — https://brandsweets.com/colors/brands/box-com
- **Box** — secondary #0061d5 (Δ 1.571) — https://brandsweets.com/colors/brands/box-com
- **YouTube** — accent #065fd4 (Δ 1.767) — https://brandsweets.com/colors/brands/youtube-com
- **HashiCorp** — primary #2264d6 (Δ 1.946) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 1.946) — https://brandsweets.com/colors/brands/hashicorp-com
- **Square** — secondary #005ad9 (Δ 1.988) — https://brandsweets.com/colors/brands/squareup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0761df-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0761df" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.