# #074fa2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#074fa2`
- RGB: rgb(7, 79, 162)
- HSL: hsl(212, 92%, 33%)
- OKLCH: oklch(0.439 0.149 256.8)
- Relative luminance: 0.0825
- Nearest named color: Cobalt Blue (#0047ab, Δ 2.67) — https://brandsweets.com/colors/cobalt
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/074fa2

## Tints & shades

- Tints (toward white): #0860c4, #096ee1, #1980f5, #3690f7, #59a3f8, #76b3f9, #98c6fb, #b6d6fc, #d8e9fd, #f5faff
- Shades (toward black): #064893, #064184, #053976, #043267, #042d5d, #03264e, #031f40, #021831, #011122, #010a14

## Harmonies

- Complementary: #a25907
- Analogous: #079ca2, #0c07a2
- Triadic: #a2074f, #4fa207
- Split-complementary: #a20c07, #9ca207
- Tetradic: #a2079c, #a25907, #07a20c

## Colors that go with #074fa2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #074fa2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #074fa2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #074fa2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #074fa2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #074fa2 in 6 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #074fa2, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #074fa2: 4 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #074fa2: 4 real palettes, including Coursera's brand system and Apple's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.93:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.65:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0a73eb (4.66:1); AA: background → #c4c4c4 (4.54:1); AAA: text → #4598f7 (7.09:1); AAA: background → #f2f2f2 (7.08:1)

## Brands using this color

- **Carrefour** — accent #004e9f (Δ 0.638) — https://brandsweets.com/colors/brands/carrefour-com
- **Tesco** — accent #00539f (Δ 1.236) — https://brandsweets.com/colors/brands/tesco-com
- **General Mills** — secondary #0054a6 (Δ 1.429) — https://brandsweets.com/colors/brands/generalmills-com
- **CVS** — accent #004d99 (Δ 1.596) — https://brandsweets.com/colors/brands/cvs-com
- **Unilever** — secondary #004d99 (Δ 1.596) — https://brandsweets.com/colors/brands/unilever-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/074fa2-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#074fa2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.