# #074601

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#074601`
- RGB: rgb(7, 70, 1)
- HSL: hsl(115, 97%, 14%)
- OKLCH: oklch(0.343 0.113 141.6)
- Relative luminance: 0.0443
- Nearest named color: British Racing Green (#05480d, Δ 0.954) — https://brandsweets.com/colors/british-racing-green
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/074601

## Tints & shades

- Tints (toward white): #0b6f02, #0f9c02, #13c403, #17f104, #34fc22, #59fc4a, #82fd77, #a7fea0, #d1fecd, #f6fff5
- Shades (toward black): #064101, #063c01, #053701, #053201, #042d01, #042801, #032301, #031e00, #021900, #021400

## Harmonies

- Complementary: #410146
- Analogous: #294601, #01461e
- Triadic: #010746, #460107
- Split-complementary: #1e0146, #460129
- Tetradic: #012946, #410146, #461e01

## Colors that go with #074601

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 5 real palettes, including Instacart's brand system and Rolex's brand system put Blue beside #074601, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #074601 in 6 real palettes, including Chime's brand system and CircleCI's brand system, as the supporting colour. Seen in: Chime (https://brandsweets.com/colors/brands/chime-com), CircleCI (https://brandsweets.com/colors/brands/circleci-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #074601: 6 real palettes, including Pine & Birch and Garden Wedding, as the supporting colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Polaroid (https://brandsweets.com/palettes/light#polaroid), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/sage-green
- **Dark Orchid** #9932cc [harmony: complementary] — Dark Orchid sits directly opposite #074601 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkorchid
- **Copper** #b87333 [pool] — Designers have shipped Copper with #074601: 3 real palettes, including Notion's brand system and Clean Beauty. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #074601 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #074601 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/royalblue
- **Cream** #fffdd0 [role] — Cream is the surface #074601 wants: a warm off-white that shares its undertone, so #074601 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.14:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.89:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0d8802 (4.54:1); AA: background → #a6a6a6 (4.58:1); AAA: text → #11b003 (7.24:1); AAA: background → #cfcfcf (7.15:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/074601-a2bea3-8d4edf-1f2d24-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#074601" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
