# #0731ca

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0731ca`
- RGB: rgb(7, 49, 202)
- HSL: hsl(227, 93%, 41%)
- OKLCH: oklch(0.422 0.234 264.4)
- Relative luminance: 0.0651
- Nearest named color: Lapis on Neptune (#1f22d2, Δ 2.305) — https://brandsweets.com/colors/lapis-on-neptune
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0731ca

## Tints & shades

- Tints (toward white): #0839e7, #1344f6, #305bf8, #4e73f9, #6b8afa, #849efb, #a1b5fc, #bfccfd, #d8e0fe, #f5f7ff
- Shades (toward black): #072db6, #0629a7, #052494, #051f80, #041c71, #03175e, #03124a, #020d36, #010a27, #010514

## Harmonies

- Complementary: #caa007
- Analogous: #0793ca, #3e07ca
- Triadic: #ca0731, #31ca07
- Split-complementary: #ca3e07, #93ca07
- Tetradic: #ca0793, #caa007, #07ca3e

## Colors that go with #0731ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0731ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0731ca — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #0731ca's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/steelblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0731ca: 6 real palettes, including Blue Mono and Qualcomm's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #0731ca: 11 real palettes, including Unilever's brand system and Intel's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0731ca: 8 real palettes, including Absolut's brand system and Cargo's brand system, as the supporting colour. Seen in: Absolut (https://brandsweets.com/colors/brands/absolut-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #0731ca: 4 real palettes, including 3M's brand system and MLB's brand system, as the supporting colour. Seen in: 3M (https://brandsweets.com/colors/brands/3m-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/firebrick
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #0731ca in 4 real palettes, including Spotify's brand system and Unity's brand system, as the lead colour. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.13:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.3:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #3f67f8 (4.51:1); AA: background → #b8b8b8 (4.6:1); AAA: text → #7592fa (7.25:1); AAA: background → #e3e3e3 (7.11:1)

## Brands using this color

- **3M** — accent #0033cc (Δ 0.508) — https://brandsweets.com/colors/brands/3m-com
- **Unilever** — primary #1f36c7 (Δ 1.943) — https://brandsweets.com/colors/brands/unilever-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0731ca-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0731ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.