# #072f55

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#072f55`
- RGB: rgb(7, 47, 85)
- HSL: hsl(209, 85%, 18%)
- OKLCH: oklch(0.302 0.081 251.7)
- Relative luminance: 0.0273
- Nearest named color: Beyond the Stars (#0a3251, Δ 1.364) — https://brandsweets.com/colors/beyond-the-stars
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/072f55

## Tints & shades

- Tints (toward white): #0a447b, #0d59a0, #106ec6, #1383ec, #3997ef, #5fabf2, #84bff5, #aad2f8, #d0e6fb, #f6fafe
- Shades (toward black): #072d50, #062747, #052542, #051f39, #041d34, #041a2f, #031526, #031221, #020d18, #020a13

## Harmonies

- Complementary: #552d07
- Analogous: #075554, #070855
- Triadic: #55072f, #2f5507
- Split-complementary: #550708, #555407
- Tetradic: #540755, #552d07, #085507

## Colors that go with #072f55

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #072f55 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Marvel (https://brandsweets.com/colors/brands/marvel-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #072f55's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #072f55's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Alpine (https://brandsweets.com/palettes/cool#alpine), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/teal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #072f55 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #072f55 in 7 real palettes, including Beach Hut and Southwest Airlines's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 17 real palettes, including Monzo's brand system and Alaska Airlines's brand system put Blue beside #072f55, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #072f55, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #072f55: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.58:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.55:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1176d4 (4.57:1); AA: background → #969696 (4.59:1); AAA: text → #3e99ef (7.01:1); AAA: background → #bdbdbd (7.23:1)

## Brands using this color

- **CeraVe** — accent #003057 (Δ 0.554) — https://brandsweets.com/colors/brands/cerave-com
- **CeraVe** — secondary #0e3353 (Δ 1.573) — https://brandsweets.com/colors/brands/cerave-com
- **American Eagle** — secondary #182c52 (Δ 1.584) — https://brandsweets.com/colors/brands/ae-com
- **Panasonic** — secondary #0f315f (Δ 1.998) — https://brandsweets.com/colors/brands/panasonic-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/072f55-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#072f55" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.