# #072e41

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#072e41`
- RGB: rgb(7, 46, 65)
- HSL: hsl(200, 81%, 14%)
- OKLCH: oklch(0.285 0.054 235)
- Relative luminance: 0.0238
- Nearest named color: Nordic Noir (#003344, Δ 1.662) — https://brandsweets.com/colors/nordic-noir
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/072e41

## Tints & shades

- Tints (toward white): #0b4766, #0f648f, #137eb4, #179bde, #34adea, #59bcee, #82cdf2, #a7dcf6, #d1ecfa, #f6fbfe
- Shades (toward black): #062a3c, #062737, #052433, #05202e, #041d2a, #041a25, #031720, #03131c, #021017, #020d12

## Harmonies

- Complementary: #411a07
- Analogous: #074137, #071041
- Triadic: #41072d, #2d4107
- Split-complementary: #410710, #413707
- Tetradic: #370741, #411a07, #104107

## Colors that go with #072e41

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #072e41: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Squarespace (https://brandsweets.com/colors/brands/squarespace-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #072e41: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Svelte (https://brandsweets.com/colors/brands/svelte-dev). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #072e41's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: GEICO (https://brandsweets.com/colors/brands/geico-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Subaru (https://brandsweets.com/colors/brands/subaru-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #072e41 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: analogous] — Teal is #072e41's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), N26 (https://brandsweets.com/colors/brands/n26-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #072e41 in 10 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 19 real palettes, including Monzo's brand system and Readymag's brand system put Blue beside #072e41, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #072e41, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.23:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.48:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #137eb4 (4.67:1); AA: background → #919191 (4.51:1); AAA: text → #189fe2 (7.1:1); AAA: background → #b8b8b8 (7.17:1)

## Curated palettes containing it

- **Coastal** (cool, light, clean) — #2a9d8f, #8ecae6, #e9c46a, #f7fafc, #1a2b3c — Sea-teal, sky and sand — bright without shouting; works for travel, wellness, and anything near water. — tool: https://brandsweets.com/palettes/new/2a9d8f-8ecae6-e9c46a-f7fafc-1a2b3c — collection: https://brandsweets.com/palettes/cool
- **Lido** (summer, vivid, light, playful) — #00a6c7, #ff6b6b, #ffd166, #ffffff, #12303a — Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile. — tool: https://brandsweets.com/palettes/new/00a6c7-ff6b6b-ffd166-ffffff-12303a — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/072e41-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#072e41" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.