# #07295f

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#07295f`
- RGB: rgb(7, 41, 95)
- HSL: hsl(217, 86%, 20%)
- OKLCH: oklch(0.295 0.104 259.8)
- Relative luminance: 0.0246
- Nearest named color: Marine (#042e60, Δ 1.458) — https://brandsweets.com/colors/marine
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/07295f

## Tints & shades

- Tints (toward white): #0a3985, #0d49ab, #0f58cc, #1769ee, #3d81f0, #629af3, #88b2f6, #aac8f9, #d0e0fb, #f6f9fe
- Shades (toward black): #062555, #062351, #051f47, #051d42, #041839, #04142f, #03122b, #020e21, #020c1c, #010813

## Harmonies

- Complementary: #5f3d07
- Analogous: #07555f, #11075f
- Triadic: #5f0729, #295f07
- Split-complementary: #5f1107, #555f07
- Tetradic: #5f0755, #5f3d07, #075f11

## Colors that go with #07295f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #07295f: softer than #000 and cool enough to feel like part of the same palette. Seen in: CeraVe (https://brandsweets.com/colors/brands/cerave-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #07295f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #07295f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Discover (https://brandsweets.com/colors/brands/discover-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/steelblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #07295f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #07295f in 6 real palettes, including Southwest Airlines's brand system and Beach Hut, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Monzo's brand system and Alaska Airlines's brand system put Blue beside #07295f, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #07295f: 8 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #07295f: 8 real palettes, including Blue Mono and Purina Pro Plan's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.08:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #206fee (4.57:1); AA: background → #949494 (4.64:1); AAA: text → #5e97f3 (7.2:1); AAA: background → #b8b8b8 (7.1:1)

## Brands using this color

- **Hyundai** — primary #002c5f (Δ 0.906) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Hyundai** — accent #002c5e (Δ 0.948) — https://brandsweets.com/colors/brands/hyundaiusa-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/07295f-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#07295f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.