# #071801

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#071801`
- RGB: rgb(7, 24, 1)
- HSL: hsl(104, 92%, 5%)
- OKLCH: oklch(0.187 0.053 136.4)
- Relative luminance: 0.007
- Nearest named color: Cosmic Bit Flip (#001000, Δ 3.733) — https://brandsweets.com/colors/cosmic-bit-flip
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/071801

## Tints & shades

- Tints (toward white): #144503, #237605, #30a207, #3dce09, #50f514, #71f740, #92f96c, #b2fb98, #d7fdc9, #f8fff5
- Shades (toward black): #071801, #071801, #071801, #071801, #071801, #061401, #061401, #061401, #061401, #061401

## Harmonies

- Complementary: #120118
- Analogous: #131801, #011806
- Triadic: #010718, #180107
- Split-complementary: #060118, #180113
- Tetradic: #011318, #120118, #180601

## Colors that go with #071801

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue Violet** #8a2be2 [harmony, pool: split] — Blue Violet is a split-complement of #071801: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Neobank (https://brandsweets.com/palettes/vivid#neobank). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #071801: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #071801 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #071801 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), NHL (https://brandsweets.com/colors/brands/nhl-com), 1password (https://brandsweets.com/colors/brands/1password-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: analogous] — Sea Green is #071801's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Asana (https://brandsweets.com/colors/brands/asana-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/seagreen
- **Dark Orchid** #9932cc [harmony, pool: complementary] — Dark Orchid sits directly opposite #071801 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Laser (https://brandsweets.com/palettes/vivid#laser). — https://brandsweets.com/colors/darkorchid
- **Amber** #ffbf00 [pool] — Amber is paired with #071801 in 18 real palettes, including Ahrefs's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 20 real palettes, including Robinhood's brand system and native Cybersecurity's brand system put Blue beside #071801, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.42:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.14:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #298906 (4.68:1); AA: background → #808080 (4.66:1); AAA: text → #34b007 (7.36:1); AAA: background → #a1a1a1 (7.13:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/071801-a6bea2-724edf-1f2d22-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#071801" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.