# #070d7e

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#070d7e`
- RGB: rgb(7, 13, 126)
- HSL: hsl(237, 89%, 26%)
- OKLCH: oklch(0.282 0.176 266.2)
- Relative luminance: 0.0184
- Nearest named color: Navy Blue (#000080, Δ 1.757) — https://brandsweets.com/colors/navy
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/070d7e

## Tints & shades

- Tints (toward white): #09119f, #0b14c1, #0d18e7, #2630f2, #4850f4, #6a71f6, #8b91f8, #b2b6fb, #d4d6fc, #f5f6fe
- Shades (toward black): #070c74, #060b6a, #050a5c, #050952, #040848, #04073f, #030635, #020427, #02031d, #010213

## Harmonies

- Complementary: #7d7707
- Analogous: #07487d, #3c077d
- Triadic: #7d070d, #0d7d07
- Split-complementary: #7d3c07, #487d07
- Tetradic: #7d0748, #7d7707, #077d3c

## Colors that go with #070d7e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #070d7e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #070d7e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #070d7e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #070d7e: 5 real palettes, including Purina Pro Plan's brand system and Glacier, as the accent. Seen in: Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Tide (https://brandsweets.com/colors/brands/tide-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #070d7e: 6 real palettes, including Bank of America's brand system and Panasonic's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Skechers (https://brandsweets.com/colors/brands/skechers-com), British Airways (https://brandsweets.com/colors/brands/britishairways-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #070d7e in 6 real palettes, including Discord's brand system and Spectrum's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Spectrum (https://brandsweets.com/colors/brands/spectrum-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #070d7e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Taupe** #483c32 [pool] — Taupe is paired with #070d7e in 3 real palettes, including Boeing's brand system and Gillette's brand system, as that palette's text colour. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Gillette (https://brandsweets.com/colors/brands/gillette-com), American Eagle (https://brandsweets.com/colors/brands/ae-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.35:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5b63f5 (4.55:1); AA: background → #8c8c8c (4.57:1); AAA: text → #878cf8 (7.14:1); AAA: background → #b0b0b0 (7.08:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/070d7e-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#070d7e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.