# #070c97

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#070c97`
- RGB: rgb(7, 12, 151)
- HSL: hsl(238, 91%, 31%)
- OKLCH: oklch(0.316 0.205 265.6)
- Relative luminance: 0.0254
- Nearest named color: Everlasting Night (#000099, Δ 1.302) — https://brandsweets.com/colors/everlasting-night
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/070c97

## Tints & shades

- Tints (toward white): #090fb9, #0a11d6, #1018f4, #3239f5, #555af7, #7276f8, #9497fa, #b6b8fc, #d3d5fd, #f5f6ff
- Shades (toward black): #060b88, #060a7f, #050970, #050861, #040758, #030649, #03053a, #02032c, #020322, #010213

## Harmonies

- Complementary: #979207
- Analogous: #075497, #4a0797
- Triadic: #97070c, #0c9707
- Split-complementary: #974a07, #549707
- Tetradic: #970754, #979207, #07974a

## Colors that go with #070c97

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #070c97 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #070c97's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/steelblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #070c97: 4 real palettes, including Bank of America's brand system and Warbyparker's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #070c97 in 5 real palettes, including Discord's brand system and Nivea's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #070c97 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #070c97: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #070c97: 3 real palettes, including Tide's brand system and Purina Pro Plan's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #070c97 in 3 real palettes, including Tide's brand system and Intercom's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), Intercom (https://brandsweets.com/colors/brands/intercom-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.92:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.51:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5e63f7 (4.6:1); AA: background → #949494 (4.59:1); AAA: text → #8a8ef9 (7.32:1); AAA: background → #b8b8b8 (7.02:1)

## Brands using this color

- **Pepsi** — primary #0e0e96 (Δ 0.66) — https://brandsweets.com/colors/brands/pepsi-com
- **Pepsi** — accent #0e0e96 (Δ 0.66) — https://brandsweets.com/colors/brands/pepsi-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/070c97-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#070c97" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.