# #070c8d

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#070c8d`
- RGB: rgb(7, 12, 141)
- HSL: hsl(238, 91%, 29%)
- OKLCH: oklch(0.302 0.194 265.8)
- Relative luminance: 0.0223
- Nearest named color: darkblue (#00008b, Δ 1.656) — https://brandsweets.com/colors/darkblue
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/070c8d

## Tints & shades

- Tints (toward white): #080eaf, #0a11d1, #0b13f4, #2e34f5, #5055f7, #6d72f8, #8f93fa, #b1b4fb, #d3d5fd, #f5f6ff
- Shades (toward black): #060a84, #060975, #05086b, #04075d, #040753, #030544, #03053a, #02032c, #020322, #010213

## Harmonies

- Complementary: #8d8907
- Analogous: #074e8d, #45078d
- Triadic: #8d070b, #0b8d07
- Split-complementary: #8d4507, #4e8d07
- Tetradic: #8d074e, #8d8907, #078d45

## Colors that go with #070c8d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #070c8d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #070c8d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #070c8d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #070c8d: 4 real palettes, including Purina Pro Plan's brand system and Tide's brand system, as the accent. Seen in: Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Tide (https://brandsweets.com/colors/brands/tide-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cobalt
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #070c8d in 5 real palettes, including Discord's brand system and Nivea's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #070c8d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #070c8d: 3 real palettes, including Bank of America's brand system and Panasonic's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #070c8d in 3 real palettes, including Tide's brand system and NASA's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Intercom (https://brandsweets.com/colors/brands/intercom-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.52:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.45:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5e63f7 (4.6:1); AA: background → #919191 (4.61:1); AAA: text → #8a8ef9 (7.32:1); AAA: background → #b5b5b5 (7.08:1)

## Brands using this color

- **Boeing** — accent #08088c (Δ 0.426) — https://brandsweets.com/colors/brands/boeing-com
- **Pepsi** — primary #0e0e96 (Δ 1.827) — https://brandsweets.com/colors/brands/pepsi-com
- **Pepsi** — accent #0e0e96 (Δ 1.827) — https://brandsweets.com/colors/brands/pepsi-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/070c8d-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#070c8d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.