# #070317

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#070317`
- RGB: rgb(7, 3, 23)
- HSL: hsl(252, 77%, 5%)
- OKLCH: oklch(0.125 0.047 290.5)
- Relative luminance: 0.0017
- Nearest named color: Obsidian Shard (#060313, Δ 0.94) — https://brandsweets.com/colors/obsidian-shard
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/070317

## Tints & shades

- Tints (toward white): #13083f, #210e6c, #2d1395, #3a19be, #4c26e3, #6e4fe8, #8f78ed, #b1a0f3, #d6cdf9, #f8f6fe
- Shades (toward black): #070317, #070317, #070317, #070317, #070317, #050212, #050212, #050212, #050212, #050212

## Harmonies

- Complementary: #131703
- Analogous: #030917, #110317
- Triadic: #170703, #031707
- Split-complementary: #171103, #091703
- Tetradic: #170309, #131703, #031711

## Colors that go with #070317

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #070317: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #070317's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Zed (https://brandsweets.com/colors/brands/zed-dev), Framer (https://brandsweets.com/colors/brands/framer). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #070317: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Intel (https://brandsweets.com/colors/brands/intel-com), Asana (https://brandsweets.com/colors/brands/asana-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #070317 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Perplexity (https://brandsweets.com/colors/brands/perplexity), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #070317 in 13 real palettes, including Southwest Airlines's brand system and Lemon Squeezy's brand system, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Glossier's brand system and Uber's brand system put Blue beside #070317, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Uber (https://brandsweets.com/colors/brands/uber-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #070317 in 9 real palettes, including Gemstone and Circuit, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Circuit (https://brandsweets.com/palettes/technical#circuit), Render (https://brandsweets.com/colors/brands/render-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Midnight Luxe and Sweetgreen's brand system put Champagne beside #070317, as the text colour against it. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Allbirds (https://brandsweets.com/colors/brands/allbirds-com). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 20.3:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.03:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #795dea (4.57:1); AA: background → #787878 (4.6:1); AAA: text → #9e8af0 (7.35:1); AAA: background → #999999 (7.13:1)

## Brands using this color

- **Midjourney** — text #06051d (Δ 1.659) — https://brandsweets.com/colors/brands/midjourney-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/070317-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#070317" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.