# #07012d

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#07012d`
- RGB: rgb(7, 1, 45)
- HSL: hsl(248, 96%, 9%)
- OKLCH: oklch(0.147 0.086 278)
- Relative luminance: 0.0026
- Nearest named color: Midnight (#03012d, Δ 1.236) — https://brandsweets.com/colors/midnight
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/07012d

## Tints & shades

- Tints (toward white): #0e025a, #140387, #1b04b4, #2205e1, #3719fa, #5a41fb, #816efc, #a89bfd, #cfc8fe, #f6f5ff
- Shades (toward black): #07012d, #060128, #060128, #050123, #050123, #05011e, #05011e, #040119, #040119, #030014

## Harmonies

- Complementary: #272d01
- Analogous: #01112d, #1d012d
- Triadic: #2d0701, #012d07
- Split-complementary: #2d1d01, #112d01
- Tetradic: #2d0111, #272d01, #012d1d

## Colors that go with #07012d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #07012d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Rust** #b7410e [harmony, pool: triadic] — Rust completes a triad with #07012d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #07012d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com), Kia (https://brandsweets.com/colors/brands/kia-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #07012d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #07012d in 11 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Penpot's brand system and League of Legends's brand system put Blue beside #07012d, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Kia (https://brandsweets.com/colors/brands/kia-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #07012d in 9 real palettes, including Gemstone and Twitch's brand system, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Circuit (https://brandsweets.com/palettes/technical#circuit), Render (https://brandsweets.com/colors/brands/render-com). — https://brandsweets.com/colors/blueviolet
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #07012d: 4 real palettes, including Estate and Arctic, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Arctic (https://brandsweets.com/palettes/clean#arctic), SoFi (https://brandsweets.com/colors/brands/sofi-com), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.98:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.05:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #705afc (4.56:1); AA: background → #787878 (4.52:1); AAA: text → #9787fd (7.2:1); AAA: background → #999999 (7.01:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/07012d-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#07012d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.