# #0697b7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0697b7`
- RGB: rgb(6, 151, 183)
- HSL: hsl(191, 94%, 37%)
- OKLCH: oklch(0.626 0.113 220.1)
- Relative luminance: 0.2559
- Nearest named color: Blue Ocean (#009dc4, Δ 2.304) — https://brandsweets.com/colors/blue-ocean
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0697b7

## Tints & shades

- Tints (toward white): #07afd5, #07c7f2, #20d1f8, #3ed7f9, #61defa, #7ee4fb, #9ceafc, #baf1fd, #d7f7fe, #f5fdff
- Shades (toward black): #058aa8, #057a94, #046e86, #046277, #035568, #034554, #023945, #022d36, #011c23, #011014

## Harmonies

- Complementary: #b72606
- Analogous: #06b77f, #063eb7
- Triadic: #b70697, #97b706
- Split-complementary: #b7063e, #b77f06
- Tetradic: #7f06b7, #b72606, #3eb706

## Colors that go with #0697b7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0697b7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #0697b7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #0697b7 in 6 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0697b7: 5 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0697b7: 7 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Astro (https://brandsweets.com/colors/brands/astro-build), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #0697b7: 16 real palettes, including Gopro's brand system and Peacock, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Discover (https://brandsweets.com/colors/brands/discover-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #0697b7 in 6 real palettes, including Ledger Dark and Sapphire & Gold, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 11 real palettes, including SoFi's brand system and Ford's brand system put Midnight Blue beside #0697b7, as the accent. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Ford (https://brandsweets.com/colors/brands/ford-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #057e99 (4.72:1); AA: background → #242424 (4.52:1); AAA: text → #045e72 (7.37:1)
- On black (#000000): 6.12:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #06a3c6 (7.06:1)

## Curated palettes containing it

- **Launch Orange** (bold, warm, vivid, modern) — #ea580c, #1c1917, #0891b2, #ffffff — Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store. — tool: https://brandsweets.com/palettes/new/ea580c-1c1917-0891b2-ffffff — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0697b7-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0697b7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.