# #050014

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#050014`
- RGB: rgb(5, 0, 20)
- HSL: hsl(255, 100%, 4%)
- OKLCH: oklch(0.102 0.056 294)
- Relative luminance: 0.0008
- Nearest named color: Obsidian Shard (#060313, Δ 2.365) — https://brandsweets.com/colors/obsidian-shard
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/050014

## Tints & shades

- Tints (toward white): #110042, #1d0075, #2900a3, #3600d6, #4405ff, #6633ff, #8c66ff, #af94ff, #d5c7ff, #f7f5ff
- Shades (toward black): #050014, #050014, #050014, #050014, #050014, #050014, #050014, #050014, #050014, #050014

## Harmonies

- Complementary: #0f1400
- Analogous: #000514, #0f0014
- Triadic: #140500, #001405
- Split-complementary: #140f00, #051400
- Tetradic: #140005, #0f1400, #00140f

## Colors that go with #050014

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #050014: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Dark Orchid** #9932cc [harmony, pool: analogous] — Dark Orchid is #050014's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Laser (https://brandsweets.com/palettes/vivid#laser), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkorchid
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #050014: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh), Instacart (https://brandsweets.com/colors/brands/instacart-com), Prada (https://brandsweets.com/colors/brands/prada-com), Shake Shack (https://brandsweets.com/colors/brands/shakeshack-com). — https://brandsweets.com/colors/forestgreen
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #050014's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Zed (https://brandsweets.com/colors/brands/zed-dev), Webflow (https://brandsweets.com/colors/brands/webflow-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Framer (https://brandsweets.com/colors/brands/framer). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: triadic] — Sienna completes a triad with #050014 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Aesop (https://brandsweets.com/colors/brands/aesop-com), Dyson (https://brandsweets.com/colors/brands/dyson-com), Ubereats (https://brandsweets.com/colors/brands/ubereats-com). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #050014 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Perplexity (https://brandsweets.com/colors/brands/perplexity), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #050014 in 13 real palettes, including Southwest Airlines's brand system and Ahrefs's brand system, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 40 real palettes, including Glossier's brand system and Uber's brand system put Blue beside #050014, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Uber (https://brandsweets.com/colors/brands/uber-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 20.66:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.02:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7d52ff (4.52:1); AA: background → #787878 (4.68:1); AAA: text → #9f80ff (7.01:1); AAA: background → #999999 (7.25:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/050014-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#050014" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.