# #0494d7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0494d7`
- RGB: rgb(4, 148, 215)
- HSL: hsl(199, 96%, 43%)
- OKLCH: oklch(0.635 0.143 239.3)
- Relative luminance: 0.2611
- Nearest named color: Blue Burst (#309cd0, Δ 3.185) — https://brandsweets.com/colors/blue-burst
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0494d7

## Tints & shades

- Tints (toward white): #05a9f5, #19b3fa, #37bdfb, #50c5fb, #6ecffc, #87d7fd, #a5e1fd, #beeafe, #dcf3fe, #f5fcff
- Shades (toward black): #0486c3, #0479af, #036b9b, #035d87, #025378, #024564, #023750, #01293c, #011c28, #000e14

## Harmonies

- Complementary: #d74704
- Analogous: #04d7b0, #042bd7
- Triadic: #d70494, #94d704
- Split-complementary: #d7042b, #d7b004
- Tetradic: #b004d7, #d74704, #2bd704

## Colors that go with #0494d7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0494d7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Red** #ff0000 [harmony, pool: split] — Red is a split-complement of #0494d7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Databricks (https://brandsweets.com/colors/brands/databricks-com), Nike (https://brandsweets.com/colors/brands/nike-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/red
- **Amber** #ffbf00 [pool] — Amber is paired with #0494d7 in 10 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Readymag's brand system and Unity's brand system put Blue beside #0494d7, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0494d7: 6 real palettes, including Hershey's's brand system and Blue Mono, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #0494d7 in 7 real palettes, including NASCAR's brand system and Retro Pop, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #0494d7 in 4 real palettes, including Elastic's brand system and Playground, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Playground (https://brandsweets.com/palettes/bold#playground), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0494d7: 9 real palettes, including Telegram's brand system and Patreon's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #047cb4 (4.62:1); AA: background → #242424 (4.6:1); AAA: text → #035d87 (7.19:1)
- On black (#000000): 6.22:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #059fe6 (7.11:1)

## Brands using this color

- **Gopro** — secondary #0097d6 (Δ 0.893) — https://brandsweets.com/colors/brands/gopro-com
- **Telegram** — secondary #318fd3 (Δ 1.725) — https://brandsweets.com/colors/brands/telegram-org

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0494d7-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0494d7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.