# #048ce7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#048ce7`
- RGB: rgb(4, 140, 231)
- HSL: hsl(204, 97%, 46%)
- OKLCH: oklch(0.625 0.168 248.2)
- Relative luminance: 0.2455
- Nearest named color: dodgerblue (#1e90ff, Δ 3.782) — https://brandsweets.com/colors/dodgerblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/048ce7

## Tints & shades

- Tints (toward white): #099afb, #22a5fc, #40b1fc, #59bbfc, #72c5fd, #8bd0fd, #a5dafe, #c3e6fe, #dcf1fe, #f5fbff
- Shades (toward black): #0380d3, #0374bf, #0364a6, #025892, #024c7e, #024069, #013455, #01253c, #011828, #000c14

## Harmonies

- Complementary: #e75f04
- Analogous: #04e7d0, #041ae7
- Triadic: #e7048c, #8ce704
- Split-complementary: #e7041a, #e7d004
- Tetradic: #d004e7, #e75f04, #1ae704

## Colors that go with #048ce7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #048ce7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #048ce7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #048ce7 in 13 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Readymag's brand system and Unity's brand system put Blue beside #048ce7, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #048ce7: 10 real palettes, including Carrefour's brand system and Hershey's's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #048ce7 in 12 real palettes, including NASCAR's brand system and Pizza Hut's brand system, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #048ce7 in 4 real palettes, including Playground and Elastic's brand system, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #048ce7: 9 real palettes, including Patreon's brand system and Telegram's brand system, as the supporting colour. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Telegram (https://brandsweets.com/colors/brands/telegram-org), Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.55:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #037ac9 (4.53:1); AA: background → #212121 (4.53:1); AAA: text → #025b97 (7.13:1)
- On black (#000000): 5.91:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #099afb (7.03:1)

## Brands using this color

- **Patreon** — accent #0e87eb (Δ 1.55) — https://brandsweets.com/colors/brands/patreon-com
- **Star Wars** — secondary #1786eb (Δ 1.792) — https://brandsweets.com/colors/brands/starwars-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/048ce7-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#048ce7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.