# #0489dc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0489dc`
- RGB: rgb(4, 137, 220)
- HSL: hsl(203, 96%, 44%)
- OKLCH: oklch(0.612 0.158 246.5)
- Relative luminance: 0.2308
- Nearest named color: Blue Jay (#5588dd, Δ 4.375) — https://brandsweets.com/colors/blue-jay
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0489dc

## Tints & shades

- Tints (toward white): #0599f5, #1ea6fa, #37b0fb, #55bcfc, #6ec6fc, #87d0fd, #a5dbfd, #bee5fe, #dcf1fe, #f5fbff
- Shades (toward black): #047dc8, #0470b4, #0364a0, #03578c, #024b78, #023e64, #023250, #01253c, #011928, #000c14

## Harmonies

- Complementary: #dc5704
- Analogous: #04dcc3, #041edc
- Triadic: #dc0489, #89dc04
- Split-complementary: #dc041e, #dcc304
- Tetradic: #c304dc, #dc5704, #1edc04

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.74:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #047ac3 (4.59:1); AA: background → #1c1c1c (4.56:1); AAA: text → #035b91 (7.22:1)
- On black (#000000): 5.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #059cfa (7.14:1)

## Brands using this color

- **Substack** — secondary #0083d5 (Δ 1.855) — https://brandsweets.com/colors/brands/substack-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0489dc-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0489dc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.