# #0477c3

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0477c3`
- RGB: rgb(4, 119, 195)
- HSL: hsl(204, 96%, 39%)
- OKLCH: oklch(0.555 0.146 247.5)
- Relative luminance: 0.1716
- Nearest named color: Haddock’s Sweater (#277aba, Δ 2.166) — https://brandsweets.com/colors/haddocks-sweater
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0477c3

## Tints & shades

- Tints (toward white): #0589e1, #0a9afa, #28a6fb, #46b3fb, #64bffc, #7dc9fc, #9bd6fd, #b9e2fe, #d7effe, #f5fbff
- Shades (toward black): #046db4, #0361a0, #035891, #034c7d, #02436e, #02375a, #022e4b, #012137, #011828, #000c14

## Harmonies

- Complementary: #c35004
- Analogous: #04c3b0, #0417c3
- Triadic: #c30477, #77c304
- Split-complementary: #c30417, #c3b004
- Tetradic: #b004c3, #c35004, #17c304

## Colors that go with #0477c3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0477c3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0477c3 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #0477c3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #0477c3 in 10 real palettes, including Wired's brand system and Lemon Squeezy's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #0477c3, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0477c3: 12 real palettes, including General Mills's brand system and Hershey's's brand system, as the supporting colour. Seen in: General Mills (https://brandsweets.com/colors/brands/generalmills-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Intel (https://brandsweets.com/colors/brands/intel-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0477c3: 5 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0477c3: 7 real palettes, including Astro's brand system and Deep Water, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Venmo (https://brandsweets.com/colors/brands/venmo-com), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #035b96 (7.14:1)
- On black (#000000): 4.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #047ac8 (4.62:1); AA: background → #fafafa (4.54:1); AAA: text → #0a9afa (7.02:1)

## Brands using this color

- **NASCAR** — accent #007ac2 (Δ 0.883) — https://brandsweets.com/colors/brands/nascar-com
- **General Mills** — accent #0074c1 (Δ 0.885) — https://brandsweets.com/colors/brands/generalmills-com
- **Skechers** — accent #1973c1 (Δ 1.112) — https://brandsweets.com/colors/brands/skechers-com
- **Dollar General** — accent #2a77bd (Δ 1.588) — https://brandsweets.com/colors/brands/dollargeneral-com
- **Hershey's** — accent #007bbd (Δ 1.606) — https://brandsweets.com/colors/brands/hersheys-com
- **Intel** — secondary #0071c5 (Δ 1.783) — https://brandsweets.com/colors/brands/intel-com
- **American Express** — primary #2e77bc (Δ 1.873) — https://brandsweets.com/colors/brands/americanexpress-com
- **KLM** — secondary #0070c2 (Δ 1.98) — https://brandsweets.com/colors/brands/klm-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0477c3-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0477c3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.