# #046ccd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#046ccd`
- RGB: rgb(4, 108, 205)
- HSL: hsl(209, 96%, 41%)
- OKLCH: oklch(0.536 0.171 254.4)
- Relative luminance: 0.1516
- Nearest named color: God of Rain (#4466cc, Δ 3.776) — https://brandsweets.com/colors/god-of-rain
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/046ccd

## Tints & shades

- Tints (toward white): #057ceb, #0f89fa, #2d97fb, #4ba6fb, #69b5fc, #82c1fc, #a0d0fd, #bedffe, #d7ebfe, #f5faff
- Shades (toward black): #0461b9, #0359aa, #034f96, #034482, #023d73, #02325f, #02274b, #011d37, #011528, #000b14

## Harmonies

- Complementary: #cd6504
- Analogous: #04cdca, #0408cd
- Triadic: #cd046c, #6ccd04
- Split-complementary: #cd0408, #cdca04
- Tetradic: #ca04cd, #cd6504, #08cd04

## Colors that go with #046ccd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #046ccd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #046ccd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #046ccd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #046ccd in 11 real palettes, including NBA's brand system and Wikipedia's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 17 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #046ccd, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #046ccd: 13 real palettes, including Unilever's brand system and Intel's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #046ccd: 7 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #046ccd: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.21:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0357a5 (7.22:1)
- On black (#000000): 4.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0474dc (4.54:1); AA: background → #f0f0f0 (4.57:1); AAA: text → #329afb (7.15:1)

## Brands using this color

- **American Express** — accent #006fcf (Δ 0.816) — https://brandsweets.com/colors/brands/americanexpress-com
- **Pizza Hut** — accent #266dcc (Δ 1.347) — https://brandsweets.com/colors/brands/pizzahut-com
- **PlanetScale** — accent #0b6ec5 (Δ 1.431) — https://brandsweets.com/colors/brands/planetscale-com
- **Fitbit** — secondary #1967d2 (Δ 1.611) — https://brandsweets.com/colors/brands/fitbit-com
- **Apple** — accent #0066cc (Δ 1.623) — https://brandsweets.com/colors/brands/apple-com
- **Dyson** — accent #0066cc (Δ 1.623) — https://brandsweets.com/colors/brands/dyson-com
- **Unilever** — accent #0066cc (Δ 1.623) — https://brandsweets.com/colors/brands/unilever-com
- **Khan Academy** — accent #0069d6 (Δ 1.672) — https://brandsweets.com/colors/brands/khanacademy-org
- **Dell** — accent #0672cb (Δ 1.709) — https://brandsweets.com/colors/brands/dell-com
- **NBA** — secondary #0268d6 (Δ 1.826) — https://brandsweets.com/colors/brands/nba-com
- **Foot Locker** — accent #036ad8 (Δ 1.831) — https://brandsweets.com/colors/brands/footlocker-com
- **Subaru** — secondary #1971d4 (Δ 1.883) — https://brandsweets.com/colors/brands/subaru-com
- **Intel** — secondary #0071c5 (Δ 1.959) — https://brandsweets.com/colors/brands/intel-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/046ccd-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#046ccd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.