# #0469cd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0469cd`
- RGB: rgb(4, 105, 205)
- HSL: hsl(210, 96%, 41%)
- OKLCH: oklch(0.53 0.174 255.3)
- Relative luminance: 0.1454
- Nearest named color: Denim (#1560bd, Δ 3.231) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0469cd

## Tints & shades

- Tints (toward white): #0578eb, #0f85fa, #2d94fb, #4ba3fb, #69b3fc, #82bffc, #a0cffd, #bedefe, #d7ebfe, #f5faff
- Shades (toward black): #045eb9, #0357aa, #034d96, #034282, #023b73, #02305f, #02264b, #011c37, #011428, #000a14

## Harmonies

- Complementary: #cd6904
- Analogous: #04cdcd, #0404cd
- Triadic: #cd0469, #69cd04
- Split-complementary: #cd0404, #cdcd04
- Tetradic: #cd04cd, #cd6904, #04cd04

## Colors that go with #0469cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0469cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0469cd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #0469cd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #0469cd in 10 real palettes, including NBA's brand system and Wikipedia's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #0469cd, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0469cd: 13 real palettes, including Unilever's brand system and Intel's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0469cd: 7 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0469cd: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.37:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0357aa (7.12:1)
- On black (#000000): 3.91:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0573e1 (4.55:1); AA: background → #ebebeb (4.51:1); AAA: text → #3799fb (7.11:1)

## Brands using this color

- **Apple** — accent #0066cc (Δ 0.83) — https://brandsweets.com/colors/brands/apple-com
- **Dyson** — accent #0066cc (Δ 0.83) — https://brandsweets.com/colors/brands/dyson-com
- **Unilever** — accent #0066cc (Δ 0.83) — https://brandsweets.com/colors/brands/unilever-com
- **Fitbit** — secondary #1967d2 (Δ 1.125) — https://brandsweets.com/colors/brands/fitbit-com
- **Postman** — accent #0265d2 (Δ 1.362) — https://brandsweets.com/colors/brands/postman-com
- **Khan Academy** — accent #0069d6 (Δ 1.394) — https://brandsweets.com/colors/brands/khanacademy-org
- **NBA** — secondary #0268d6 (Δ 1.442) — https://brandsweets.com/colors/brands/nba-com
- **American Express** — accent #006fcf (Δ 1.589) — https://brandsweets.com/colors/brands/americanexpress-com
- **Foot Locker** — accent #036ad8 (Δ 1.706) — https://brandsweets.com/colors/brands/footlocker-com
- **Linkedin** — secondary #0a66c2 (Δ 1.81) — https://brandsweets.com/colors/brands/linkedin-com
- **Pizza Hut** — accent #266dcc (Δ 1.862) — https://brandsweets.com/colors/brands/pizzahut-com
- **PlanetScale** — accent #0b6ec5 (Δ 1.968) — https://brandsweets.com/colors/brands/planetscale-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0469cd-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0469cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.