# #044fa4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#044fa4`
- RGB: rgb(4, 79, 164)
- HSL: hsl(212, 95%, 33%)
- OKLCH: oklch(0.441 0.152 256.8)
- Relative luminance: 0.083
- Nearest named color: Cobalt Blue (#0047ab, Δ 2.462) — https://brandsweets.com/colors/cobalt
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/044fa4

## Tints & shades

- Tints (toward white): #0560c7, #066ee5, #1580f9, #3390fa, #56a3fb, #74b3fb, #97c6fc, #b4d6fd, #d7e9fe, #f5faff
- Shades (toward black): #044895, #034086, #033977, #033268, #022d5e, #022650, #021f41, #011832, #011123, #010a14

## Harmonies

- Complementary: #a45904
- Analogous: #049fa4, #0a04a4
- Triadic: #a4044f, #4fa404
- Split-complementary: #a40a04, #9fa404
- Tetradic: #a4049f, #a45904, #04a40a

## Colors that go with #044fa4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #044fa4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #044fa4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #044fa4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #044fa4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #044fa4 in 6 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #044fa4, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #044fa4: 4 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #044fa4: 5 real palettes, including Coursera's brand system and Apple's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.9:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.66:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0670ea (4.51:1); AA: background → #c4c4c4 (4.53:1); AAA: text → #4298fa (7.1:1); AAA: background → #f2f2f2 (7.05:1)

## Brands using this color

- **Carrefour** — accent #004e9f (Δ 0.877) — https://brandsweets.com/colors/brands/carrefour-com
- **General Mills** — secondary #0054a6 (Δ 1.359) — https://brandsweets.com/colors/brands/generalmills-com
- **Tesco** — accent #00539f (Δ 1.423) — https://brandsweets.com/colors/brands/tesco-com
- **CVS** — accent #004d99 (Δ 1.872) — https://brandsweets.com/colors/brands/cvs-com
- **Unilever** — secondary #004d99 (Δ 1.872) — https://brandsweets.com/colors/brands/unilever-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/044fa4-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#044fa4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.