# #044a7c

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#044a7c`
- RGB: rgb(4, 74, 124)
- HSL: hsl(205, 94%, 25%)
- OKLCH: oklch(0.399 0.104 247.8)
- Relative luminance: 0.0638
- Nearest named color: Aegean Blue (#1b416f, Δ 3.168) — https://brandsweets.com/colors/aegean-blue
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/044a7c

## Tints & shades

- Tints (toward white): #055e9e, #0676c6, #078be9, #1b9cf8, #43adf9, #66bcfa, #88cbfb, #abdafc, #d2ecfe, #f5fbff
- Shades (toward black): #044472, #033e68, #03385e, #033254, #022c4a, #02233b, #021d31, #011828, #01121e, #010c14

## Harmonies

- Complementary: #7c3604
- Analogous: #047c72, #040e7c
- Triadic: #7c044a, #4a7c04
- Split-complementary: #7c040e, #7c7204
- Tetradic: #72047c, #7c3604, #0e7c04

## Colors that go with #044a7c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #044a7c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #044a7c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Nokia (https://brandsweets.com/colors/brands/nokia-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Motorola (https://brandsweets.com/colors/brands/motorola-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #044a7c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 6 real palettes, including Alaska Airlines's brand system and CVS's brand system put Blue beside #044a7c, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #044a7c: 4 real palettes, including Dusk and Open House, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #044a7c: 16 real palettes, including Unilever's brand system and Hasbro's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #044a7c in 4 real palettes, including Sapphire & Gold and Disney's brand system, as the supporting colour. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Disney (https://brandsweets.com/colors/brands/disney-com), Open House (https://brandsweets.com/palettes/clean#open-house), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/goldenrod
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #044a7c: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.23:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.28:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0679cb (4.61:1); AA: background → #b5b5b5 (4.5:1); AAA: text → #169af8 (7.01:1); AAA: background → #e3e3e3 (7.19:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/044a7c-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#044a7c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.