# #040cb4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#040cb4`
- RGB: rgb(4, 12, 180)
- HSL: hsl(237, 96%, 36%)
- OKLCH: oklch(0.355 0.236 264.7)
- Relative luminance: 0.0358
- Nearest named color: Dark Galaxy (#0018a8, Δ 2.012) — https://brandsweets.com/colors/dark-galaxy
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/040cb4

## Tints & shades

- Tints (toward white): #040fd2, #0511f0, #1e29fa, #3c46fb, #5a62fc, #787ffc, #969bfd, #b9bcfe, #d7d9fe, #f5f5ff
- Shades (toward black): #030ba5, #030a96, #030982, #020873, #020764, #020655, #010546, #010332, #010223, #000114

## Harmonies

- Complementary: #b4ab04
- Analogous: #0465b4, #5304b4
- Triadic: #b4040c, #0cb404
- Split-complementary: #b45304, #65b404
- Tetradic: #b40465, #b4ab04, #04b453

## Colors that go with #040cb4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #040cb4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #040cb4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Behance (https://brandsweets.com/colors/brands/behance-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #040cb4: 5 real palettes, including Blue Mono and Canva's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Peacock (https://brandsweets.com/colors/brands/peacocktv-com). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #040cb4: 5 real palettes, including Unilever's brand system and Warbyparker's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Activision (https://brandsweets.com/colors/brands/activision-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #040cb4: 4 real palettes, including Absolut's brand system and Cargo's brand system, as the supporting colour. Seen in: Absolut (https://brandsweets.com/colors/brands/absolut-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Blue Mono and Air France's brand system put Midnight Blue beside #040cb4, as that palette's text colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Air France (https://brandsweets.com/colors/brands/airfrance-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #040cb4 in 6 real palettes, including Intercom's brand system and Tide's brand system, as the supporting colour. Seen in: Intercom (https://brandsweets.com/colors/brands/intercom-com), Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/orangered
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #040cb4 in 9 real palettes, including Nivea's brand system and NHL's brand system, as the supporting colour. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Behance (https://brandsweets.com/colors/brands/behance-net), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.23:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.72:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5a62fc (4.59:1); AA: background → #9e9e9e (4.57:1); AAA: text → #878dfd (7.26:1); AAA: background → #c4c4c4 (7.01:1)

## Brands using this color

- **Absolut** — accent #0000bd (Δ 1.531) — https://brandsweets.com/colors/brands/absolut-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/040cb4-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#040cb4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.