# #040c49

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#040c49`
- RGB: rgb(4, 12, 73)
- HSL: hsl(233, 90%, 15%)
- OKLCH: oklch(0.207 0.111 266.7)
- Relative luminance: 0.0077
- Nearest named color: Ravenclaw (#0a0555, Δ 2.423) — https://brandsweets.com/colors/ravenclaw
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/040c49

## Tints & shades

- Tints (toward white): #06126f, #08199b, #0a20c2, #0c26e9, #2f46f4, #5568f6, #7c8bf8, #a3adfa, #cfd4fc, #f5f6fe
- Shades (toward black): #040b44, #030a3f, #03093a, #030935, #030830, #020627, #020622, #02051d, #010418, #010313

## Harmonies

- Complementary: #494104
- Analogous: #042e49, #1e0449
- Triadic: #49040c, #0c4904
- Split-complementary: #491e04, #2e4904
- Tetradic: #49042e, #494104, #04491e

## Colors that go with #040c49

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #040c49's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #040c49: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #040c49 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com), Kia (https://brandsweets.com/colors/brands/kia-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #040c49's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #040c49 in 13 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Penpot's brand system and League of Legends's brand system put Blue beside #040c49, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #040c49: 9 real palettes, including SoFi's brand system and Arctic, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Arctic (https://brandsweets.com/palettes/clean#arctic), Alpine (https://brandsweets.com/palettes/cool#alpine), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #040c49: 17 real palettes, including Air France's brand system and Glacier, as the supporting colour. Seen in: Air France (https://brandsweets.com/colors/brands/airfrance-com), Glacier (https://brandsweets.com/palettes/cool#glacier), MLB (https://brandsweets.com/colors/brands/mlb-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.2:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.15:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5164f6 (4.5:1); AA: background → #808080 (4.61:1); AAA: text → #818ff8 (7.22:1); AAA: background → #a1a1a1 (7.04:1)

## Brands using this color

- **Allbirds** — secondary #090c43 (Δ 1.375) — https://brandsweets.com/colors/brands/allbirds-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/040c49-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#040c49" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.