# #040014

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#040014`
- RGB: rgb(4, 0, 20)
- HSL: hsl(252, 100%, 4%)
- OKLCH: oklch(0.099 0.056 289.9)
- Relative luminance: 0.0008
- Nearest named color: Obsidian Shard (#060313, Δ 2.548) — https://brandsweets.com/colors/obsidian-shard
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/040014

## Tints & shades

- Tints (toward white): #0d0042, #170075, #2100a3, #2b00d6, #3705ff, #5c33ff, #8566ff, #a994ff, #d2c7ff, #f7f5ff
- Shades (toward black): #040014, #040014, #040014, #040014, #040014, #040014, #040014, #040014, #040014, #040014

## Harmonies

- Complementary: #101400
- Analogous: #000614, #0e0014
- Triadic: #140400, #001404
- Split-complementary: #140e00, #061400
- Tetradic: #140006, #101400, #00140e

## Colors that go with #040014

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #040014: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #040014: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh), Instacart (https://brandsweets.com/colors/brands/instacart-com), Prada (https://brandsweets.com/colors/brands/prada-com), Shake Shack (https://brandsweets.com/colors/brands/shakeshack-com). — https://brandsweets.com/colors/forestgreen
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #040014's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Zed (https://brandsweets.com/colors/brands/zed-dev), Webflow (https://brandsweets.com/colors/brands/webflow-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Framer (https://brandsweets.com/colors/brands/framer). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #040014 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Intel (https://brandsweets.com/colors/brands/intel-com), Asana (https://brandsweets.com/colors/brands/asana-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: triadic] — Sienna completes a triad with #040014 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Aesop (https://brandsweets.com/colors/brands/aesop-com), Dyson (https://brandsweets.com/colors/brands/dyson-com), Ubereats (https://brandsweets.com/colors/brands/ubereats-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #040014 in 13 real palettes, including Southwest Airlines's brand system and Ahrefs's brand system, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 40 real palettes, including Glossier's brand system and Uber's brand system put Blue beside #040014, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Uber (https://brandsweets.com/colors/brands/uber-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #040014 in 10 real palettes, including Gemstone and Circuit, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Circuit (https://brandsweets.com/palettes/technical#circuit), Render (https://brandsweets.com/colors/brands/render-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 20.68:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.02:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7857ff (4.61:1); AA: background → #787878 (4.68:1); AAA: text → #9d85ff (7.23:1); AAA: background → #999999 (7.26:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/040014-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#040014" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.