# #039674

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#039674`
- RGB: rgb(3, 150, 116)
- HSL: hsl(166, 96%, 30%)
- OKLCH: oklch(0.599 0.119 169.4)
- Relative luminance: 0.2309
- Nearest named color: Illuminati Green (#419168, Δ 2.703) — https://brandsweets.com/colors/illuminati-green
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/039674

## Tints & shades

- Tints (toward white): #04b98f, #04dcaa, #05fac1, #28fbc9, #4bfbd2, #6efcdb, #91fde4, #affdeb, #d2fef4, #f5fffd
- Shades (toward black): #038768, #037d60, #026e55, #02644d, #025542, #014636, #013c2e, #012d23, #01231b, #00140f

## Harmonies

- Complementary: #960325
- Analogous: #03962a, #036f96
- Triadic: #740396, #967403
- Split-complementary: #96036f, #962a03
- Tetradic: #2a0396, #960325, #6f9603

## Colors that go with #039674

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #039674: softer than #000 and cool enough to feel like part of the same palette. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Coastal (https://brandsweets.com/palettes/cool#coastal), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #039674: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #039674 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Denim** #1560bd [pool] — Designers have shipped Denim with #039674: 6 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Tide Pool and Fintech Trust put Midnight Blue beside #039674, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #039674 in 6 real palettes, including Coinbase's brand system and Subaru's brand system, as the lead colour. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #039674 in 10 real palettes, including Subaru's brand system and Wellness, as that palette's text colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/taupe
- **Blue** #0000ff [pool] — 3 real palettes, including Kia's brand system and Instacart's brand system put Blue beside #039674, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.74:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #038264 (4.79:1); AA: background → #1c1c1c (4.56:1); AAA: text → #02644d (7.16:1)
- On black (#000000): 5.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #03aa83 (7.08:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/039674-a2bebb-d459b1-1f2a2d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#039674" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.