# #036dc4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#036dc4`
- RGB: rgb(3, 109, 196)
- HSL: hsl(207, 97%, 39%)
- OKLCH: oklch(0.532 0.158 252.1)
- Relative luminance: 0.1494
- Nearest named color: Denim (#1560bd, Δ 3.495) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/036dc4

## Tints & shades

- Tints (toward white): #037ee2, #098efb, #279cfc, #45aafc, #63b8fd, #7cc3fd, #9bd1fd, #b9dffe, #d7edfe, #f5faff
- Shades (toward black): #0365b5, #025aa1, #025192, #02467e, #023e6f, #01325a, #012a4b, #011f37, #011628, #000b14

## Harmonies

- Complementary: #c45a03
- Analogous: #03c4ba, #030dc4
- Triadic: #c4036d, #6dc403
- Split-complementary: #c4030d, #c4ba03
- Tetradic: #ba03c4, #c45a03, #0dc403

## Colors that go with #036dc4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #036dc4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #036dc4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #036dc4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #036dc4 in 10 real palettes, including Wikipedia's brand system and NBA's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #036dc4, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #036dc4: 13 real palettes, including Intel's brand system and General Mills's brand system, as the lead colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #036dc4: 7 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #036dc4: 7 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.27:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #025aa1 (7.05:1)
- On black (#000000): 3.99:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0378d8 (4.68:1); AA: background → #f0f0f0 (4.62:1); AAA: text → #229afc (7.1:1)

## Brands using this color

- **PlanetScale** — accent #0b6ec5 (Δ 0.388) — https://brandsweets.com/colors/brands/planetscale-com
- **KLM** — secondary #0070c2 (Δ 0.922) — https://brandsweets.com/colors/brands/klm-com
- **Intel** — secondary #0071c5 (Δ 1.086) — https://brandsweets.com/colors/brands/intel-com
- **State Farm** — accent #0a70bc (Δ 1.627) — https://brandsweets.com/colors/brands/statefarm-com
- **Dell** — accent #0672cb (Δ 1.67) — https://brandsweets.com/colors/brands/dell-com
- **American Express** — accent #006fcf (Δ 1.735) — https://brandsweets.com/colors/brands/americanexpress-com
- **Linkedin** — secondary #0a66c2 (Δ 1.874) — https://brandsweets.com/colors/brands/linkedin-com
- **Pizza Hut** — accent #266dcc (Δ 1.885) — https://brandsweets.com/colors/brands/pizzahut-com
- **Venmo** — accent #0070ba (Δ 1.896) — https://brandsweets.com/colors/brands/venmo-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/036dc4-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#036dc4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.