# #036291

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#036291`
- RGB: rgb(3, 98, 145)
- HSL: hsl(200, 96%, 29%)
- OKLCH: oklch(0.473 0.107 239.8)
- Relative luminance: 0.108
- Nearest named color: Blue Velvet (#0d6183, Δ 2.257) — https://brandsweets.com/colors/blue-velvet
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/036291

## Tints & shades

- Tints (toward white): #0479b4, #0491d7, #05a8fa, #28b4fb, #4bc1fb, #69cbfc, #8cd7fd, #afe3fd, #d2effe, #f5fcff
- Shades (toward black): #035b87, #025178, #024a6e, #02405f, #023955, #012f46, #01283c, #011e2d, #011823, #000d14

## Harmonies

- Complementary: #913203
- Analogous: #039179, #031b91
- Triadic: #910362, #629103
- Split-complementary: #91031b, #917903
- Tetradic: #790391, #913203, #1b9103

## Colors that go with #036291

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #036291: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Pampers (https://brandsweets.com/colors/brands/pampers-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #036291: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #036291's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Motorola (https://brandsweets.com/colors/brands/motorola-com), Xbox (https://brandsweets.com/colors/brands/xbox-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #036291 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #036291 in 7 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Activision's brand system and Tesco's brand system put Blue beside #036291, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #036291: 4 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #036291: 4 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.65:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #035e8c (7.04:1)
- On black (#000000): 3.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #047db9 (4.64:1); AA: background → #d6d6d6 (4.57:1); AAA: text → #059eeb (7.1:1)

## Brands using this color

- **Dutch Bros** — secondary #006098 (Δ 1.409) — https://brandsweets.com/colors/brands/dutchbros-com
- **Dutch Bros** — accent #005f98 (Δ 1.608) — https://brandsweets.com/colors/brands/dutchbros-com
- **Motorola** — accent #0d5c91 (Δ 1.783) — https://brandsweets.com/colors/brands/motorola-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/036291-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#036291" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.