# #0361bf

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0361bf`
- RGB: rgb(3, 97, 191)
- HSL: hsl(210, 97%, 38%)
- OKLCH: oklch(0.501 0.166 255.4)
- Relative luminance: 0.1233
- Nearest named color: Denim (#1560bd, Δ 0.583) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0361bf

## Tints & shades

- Tints (toward white): #0370dd, #0480fb, #228ffc, #409efc, #5eadfd, #7cbdfd, #9bccfd, #b9dbfe, #d7ebfe, #f5faff
- Shades (toward black): #0359b0, #024f9c, #02478d, #023d79, #023669, #012e5a, #012446, #011c37, #011223, #000a14

## Harmonies

- Complementary: #bf6103
- Analogous: #03bfbf, #0303bf
- Triadic: #bf0361, #61bf03
- Split-complementary: #bf0303, #bfbf03
- Tetradic: #bf03bf, #bf6103, #03bf03

## Colors that go with #0361bf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0361bf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0361bf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Chase (https://brandsweets.com/colors/brands/chase-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #0361bf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #0361bf in 7 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #0361bf, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0361bf: 6 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0361bf: 7 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0361bf: 7 real palettes, including Apple's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.06:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0357ab (7.11:1)
- On black (#000000): 3.47:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0373e2 (4.55:1); AA: background → #dedede (4.5:1); AAA: text → #3699fc (7.12:1)

## Brands using this color

- **Skechers** — secondary #0063ba (Δ 1.004) — https://brandsweets.com/colors/brands/skechers-com
- **Target : Expect More. Pay Less.** — accent #005fb8 (Δ 1.211) — https://brandsweets.com/colors/brands/target-com
- **Dell** — secondary #0063b8 (Δ 1.288) — https://brandsweets.com/colors/brands/dell-com
- **Hasbro** — secondary #005eb8 (Δ 1.34) — https://brandsweets.com/colors/brands/hasbro-com
- **Chase** — primary #045cbb (Δ 1.432) — https://brandsweets.com/colors/brands/chase-com
- **Linkedin** — secondary #0a66c2 (Δ 1.45) — https://brandsweets.com/colors/brands/linkedin-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0361bf-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0361bf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.