# #0359b5

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0359b5`
- RGB: rgb(3, 89, 181)
- HSL: hsl(211, 97%, 36%)
- OKLCH: oklch(0.476 0.163 256.3)
- Relative luminance: 0.105
- Nearest named color: Denim (#1560bd, Δ 2.408) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0359b5

## Tints & shades

- Tints (toward white): #0368d3, #0476f1, #1d89fc, #3b98fc, #59a8fc, #77b8fd, #96c8fd, #b9dafe, #d7eafe, #f5faff
- Shades (toward black): #0351a6, #024a97, #024083, #023974, #023164, #012a55, #012346, #011932, #011123, #000a14

## Harmonies

- Complementary: #b55f03
- Analogous: #03b2b5, #0603b5
- Triadic: #b50359, #59b503
- Split-complementary: #b50603, #b2b503
- Tetradic: #b503b2, #b55f03, #03b506

## Colors that go with #0359b5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0359b5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0359b5 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #0359b5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #0359b5 in 7 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Tesco's brand system and Pixar's brand system put Blue beside #0359b5, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0359b5: 7 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0359b5: 4 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0359b5: 6 real palettes, including Coursera's brand system and Apple's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.77:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0356b0 (7.09:1)
- On black (#000000): 3.1:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0472e7 (4.57:1); AA: background → #d4d4d4 (4.57:1); AAA: text → #3b98fc (7.08:1)

## Brands using this color

- **Chase** — primary #045cbb (Δ 1.212) — https://brandsweets.com/colors/brands/chase-com
- **Hasbro** — secondary #005eb8 (Δ 1.379) — https://brandsweets.com/colors/brands/hasbro-com
- **Panasonic** — accent #1953b4 (Δ 1.581) — https://brandsweets.com/colors/brands/panasonic-com
- **American Express** — secondary #005dae (Δ 1.637) — https://brandsweets.com/colors/brands/americanexpress-com
- **Target : Expect More. Pay Less.** — accent #005fb8 (Δ 1.639) — https://brandsweets.com/colors/brands/target-com
- **Dairy Queen** — secondary #005baa (Δ 1.904) — https://brandsweets.com/colors/brands/dairyqueen-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0359b5-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0359b5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.