# #03494a

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#03494a`
- RGB: rgb(3, 73, 74)
- HSL: hsl(181, 92%, 15%)
- OKLCH: oklch(0.368 0.061 196.4)
- Relative luminance: 0.0528
- Nearest named color: Tropical Forest (#024a43, Δ 1.386) — https://brandsweets.com/colors/tropical-forest
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/03494a

## Tints & shades

- Tints (toward white): #056f71, #079a9d, #08c1c4, #0ae7eb, #2cf3f6, #54f5f8, #7bf7f9, #a2fafb, #cefcfd, #f5feff
- Shades (toward black): #034345, #033f40, #023a3b, #023536, #023031, #022727, #012222, #011d1d, #011818, #011314

## Harmonies

- Complementary: #490403
- Analogous: #034927, #032549
- Triadic: #490348, #484903
- Split-complementary: #490325, #492703
- Tetradic: #270349, #490403, #254903

## Colors that go with #03494a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: complementary] — Crimson sits directly opposite #03494a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony, pool: analogous] — Sea Green is #03494a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Asana (https://brandsweets.com/colors/brands/asana-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #03494a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Astro (https://brandsweets.com/colors/brands/astro-build), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 8 real palettes, including Jeep's brand system and Instacart's brand system put Blue beside #03494a, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Garden Wedding and Rain Garden put Blush Pink beside #03494a, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #03494a: 4 real palettes, including Paper & Pine and Clean Beauty, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #03494a: 5 real palettes, including Notion's brand system and Clean Beauty. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #03494a: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.22:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.06:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #068284 (4.53:1); AA: background → #adadad (4.55:1); AAA: text → #07a9ab (7.27:1); AAA: background → #d6d6d6 (7.03:1)

## Brands using this color

- **Zendesk** — accent #17494d (Δ 1.239) — https://brandsweets.com/colors/brands/zendesk-com
- **HubSpot** — primary #124548 (Δ 1.346) — https://brandsweets.com/colors/brands/hubspot-com
- **HubSpot** — accent #124548 (Δ 1.346) — https://brandsweets.com/colors/brands/hubspot-com
- **Jeep** — secondary #1e4544 (Δ 1.858) — https://brandsweets.com/colors/brands/jeep-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/03494a-a2babe-d45992-1f272d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#03494a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.