# #034896 A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#034896` - RGB: rgb(3, 72, 150) - HSL: hsl(212, 96%, 30%) - OKLCH: oklch(0.413 0.142 256.7) - Relative luminance: 0.0686 - Nearest named color: Cascade Twilight (#234893, Δ 1.865) — https://brandsweets.com/colors/cascade-twilight - Moods: cool, vivid, dark, technical, modern, luxury, bold - Page: https://brandsweets.com/colors/034896 ## Tints & shades - Tints (toward white): #0458b9, #0469dc, #0577fa, #288afb, #4b9dfb, #6eb0fc, #91c3fd, #afd4fd, #d2e7fe, #f5faff - Shades (toward black): #034087, #033c7d, #02356e, #023064, #022955, #012146, #011d3c, #01152d, #011123, #000a14 ## Harmonies - Complementary: #965103 - Analogous: #039196, #080396 - Triadic: #960348, #489603 - Split-complementary: #960803, #919603 - Tetradic: #960391, #965103, #039608 ## Colors that go with #034896 Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #034896: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Harbour (https://brandsweets.com/palettes/cool#harbour), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal - **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #034896 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson - **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #034896's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/steelblue - **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #034896 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna - **Blue** #0000ff [pool] — 7 real palettes, including CVS's brand system and Tesco's brand system put Blue beside #034896, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue - **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #034896: 5 real palettes, including MLB's brand system and 3M's brand system, as the supporting colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), 3M (https://brandsweets.com/colors/brands/3m-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick - **Midnight Blue** #191970 [pool] — 17 real palettes, including Fintech Trust and Blue Mono put Midnight Blue beside #034896, as that palette's text colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), First Snow (https://brandsweets.com/palettes/cool#first-snow), Air France (https://brandsweets.com/colors/brands/airfrance-com). — https://brandsweets.com/colors/midnightblue - **Orange Red** #ff4500 [pool] — Orange Red is paired with #034896 in 5 real palettes, including NASA's brand system and Tide's brand system, as the supporting colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/orangered ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 8.86:1 — AA pass, AA-large pass, AAA pass - On black (#000000): 2.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0570eb (4.52:1); AA: background → #bababa (4.56:1); AAA: text → #4198fb (7.11:1); AAA: background → #e6e6e6 (7.1:1) ## Brands using this color - **CVS** — accent #004d99 (Δ 1.42) — https://brandsweets.com/colors/brands/cvs-com - **Unilever** — secondary #004d99 (Δ 1.42) — https://brandsweets.com/colors/brands/unilever-com - **Nokia** — primary #124191 (Δ 1.964) — https://brandsweets.com/colors/brands/nokia-com ## Fonts for this mood - technical: https://brandsweets.com/fonts/mood/technical - modern: https://brandsweets.com/fonts/mood/modern - luxury: https://brandsweets.com/fonts/mood/luxury - bold: https://brandsweets.com/fonts/mood/bold ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/034896-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#034896" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.