# #034168

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#034168`
- RGB: rgb(3, 65, 104)
- HSL: hsl(203, 94%, 21%)
- OKLCH: oklch(0.362 0.088 244.3)
- Relative luminance: 0.048
- Nearest named color: Aegean Blue (#1b416f, Δ 1.992) — https://brandsweets.com/colors/aegean-blue
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/034168

## Tints & shades

- Tints (toward white): #045a8f, #0670b2, #0789da, #129ff8, #39aff9, #5cbdfa, #83cdfb, #abddfc, #ceebfd, #f5fbff
- Shades (toward black): #033b5e, #033859, #02324f, #022c45, #022840, #022236, #011c2d, #011623, #01131e, #010c14

## Harmonies

- Complementary: #682a03
- Analogous: #03685c, #030f68
- Triadic: #680341, #416803
- Split-complementary: #68030f, #685c03
- Tetradic: #5c0368, #682a03, #0f6803

## Colors that go with #034168

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #034168's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Zoom (https://brandsweets.com/colors/brands/zoom-us), Confluent (https://brandsweets.com/colors/brands/confluent-io), Disney (https://brandsweets.com/colors/brands/disney-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #034168's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 11 real palettes, including Alaska Airlines's brand system and Jeep's brand system put Blue beside #034168, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #034168: 4 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #034168 in 9 real palettes, including Codecademy's brand system and Frost & Ember, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #034168: 19 real palettes, including Hasbro's brand system and Hinge's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #034168 in 4 real palettes, including Docker's brand system and Minecraft's brand system, as the accent. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com), Chime (https://brandsweets.com/colors/brands/chime-com). — https://brandsweets.com/colors/emerald-green
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #034168: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.71:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.96:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0679c1 (4.51:1); AA: background → #a8a8a8 (4.51:1); AAA: text → #089bf7 (7.04:1); AAA: background → #d1d1d1 (7.02:1)

## Brands using this color

- **Alaska Airlines** — secondary #01426a (Δ 0.414) — https://brandsweets.com/colors/brands/alaskaair-com
- **Plaid** — accent #043c67 (Δ 1.567) — https://brandsweets.com/colors/brands/plaid-com
- **Hasbro** — primary #003c69 (Δ 1.671) — https://brandsweets.com/colors/brands/hasbro-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/034168-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#034168" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.