# #033a49

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#033a49`
- RGB: rgb(3, 58, 73)
- HSL: hsl(193, 92%, 15%)
- OKLCH: oklch(0.324 0.058 222.2)
- Relative luminance: 0.0353
- Nearest named color: Royal Neptune (#1c3b42, Δ 2.208) — https://brandsweets.com/colors/royal-neptune
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/033a49

## Tints & shades

- Tints (toward white): #055971, #077c9d, #089bc4, #0abaeb, #2ccbf6, #54d4f8, #7bdef9, #a2e8fb, #cef3fd, #f5fdff
- Shades (toward black): #033645, #033240, #022f3b, #022b36, #022731, #021f27, #011b22, #01171d, #011318, #011014

## Harmonies

- Complementary: #491203
- Analogous: #034935, #031749
- Triadic: #49033a, #3a4903
- Split-complementary: #490317, #493503
- Tetradic: #350349, #491203, #174903

## Colors that go with #033a49

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #033a49: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [harmony, pool: analogous] — Denim is #033a49's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Open House (https://brandsweets.com/palettes/clean#open-house), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/denim
- **Sienna** #a0522d [harmony, pool: split] — Sienna is a split-complement of #033a49: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: analogous] — Teal is #033a49's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/teal
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #033a49 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/rust
- **Amber** #ffbf00 [pool] — Amber is paired with #033a49 in 5 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Jeep's brand system and Instacart's brand system put Blue beside #033a49, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #033a49: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.31:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.71:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0780a2 (4.62:1); AA: background → #9e9e9e (4.6:1); AAA: text → #09a3ce (7.14:1); AAA: background → #c4c4c4 (7.06:1)

## Brands using this color

- **Pampers** — secondary #063c50 (Δ 1.349) — https://brandsweets.com/colors/brands/pampers-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/033a49-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#033a49" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.