# #030f53

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#030f53`
- RGB: rgb(3, 15, 83)
- HSL: hsl(231, 93%, 17%)
- OKLCH: oklch(0.225 0.122 265.5)
- Relative luminance: 0.0099
- Nearest named color: Interstellar Blue (#001155, Δ 0.629) — https://brandsweets.com/colors/interstellar-blue
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/030f53

## Tints & shades

- Tints (toward white): #04167b, #061da2, #0724ca, #092cf1, #304ef8, #5870f9, #7f92fa, #a6b3fc, #ced5fd, #f5f7ff
- Shades (toward black): #030e4f, #020c45, #020c40, #020b3b, #020a36, #02082c, #010727, #010622, #010419, #010414

## Harmonies

- Complementary: #544803
- Analogous: #033754, #1f0354
- Triadic: #54030f, #0f5403
- Split-complementary: #541f03, #375403
- Tetradic: #540337, #544803, #03541f

## Colors that go with #030f53

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #030f53: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #030f53 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com), Asana (https://brandsweets.com/colors/brands/asana-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #030f53's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #030f53 in 4 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Penpot's brand system and Monzo's brand system put Blue beside #030f53, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), Monzo (https://brandsweets.com/colors/brands/monzo-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #030f53: 7 real palettes, including SoFi's brand system and Arctic, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Arctic (https://brandsweets.com/palettes/clean#arctic), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #030f53: 10 real palettes, including Glacier and Air France's brand system, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Air France (https://brandsweets.com/colors/brands/airfrance-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #030f53 in 8 real palettes, including Nintendo's brand system and Chase's brand system, as the supporting colour. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Chase (https://brandsweets.com/colors/brands/chase-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.54:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4e67f9 (4.63:1); AA: background → #828282 (4.56:1); AAA: text → #7a8dfa (7.02:1); AAA: background → #a6a6a6 (7.21:1)

## Brands using this color

- **Ford** — primary #00095b (Δ 1.769) — https://brandsweets.com/colors/brands/ford-com
- **Ford** — accent #00095b (Δ 1.769) — https://brandsweets.com/colors/brands/ford-com
- **Lufthansa** — primary #05164d (Δ 1.947) — https://brandsweets.com/colors/brands/lufthansa-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/030f53-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#030f53" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.