# #030d44

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#030d44`
- RGB: rgb(3, 13, 68)
- HSL: hsl(231, 92%, 14%)
- OKLCH: oklch(0.202 0.103 265.8)
- Relative luminance: 0.0072
- Nearest named color: Deadly Depths (#111144, Δ 2.578) — https://brandsweets.com/colors/deadly-depths
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/030d44

## Tints & shades

- Tints (toward white): #04146c, #061c98, #0823bf, #0a2ceb, #2847f6, #4f68f8, #7b8ef9, #a2affb, #ced5fd, #f5f7ff
- Shades (toward black): #030c40, #020b3b, #020a36, #020931, #02082c, #020727, #010622, #01051d, #010518, #010414

## Harmonies

- Complementary: #453b03
- Analogous: #032e45, #1a0345
- Triadic: #45030d, #0d4503
- Split-complementary: #451a03, #2e4503
- Tetradic: #45032e, #453b03, #03451a

## Colors that go with #030d44

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #030d44's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #030d44: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com). — https://brandsweets.com/colors/charcoal
- **Rust** #b7410e [harmony, pool: triadic] — Rust completes a triad with #030d44 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gallery (https://brandsweets.com/palettes/editorial#gallery), Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/rust
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #030d44 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com), Kia (https://brandsweets.com/colors/brands/kia-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #030d44's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #030d44 in 14 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Penpot's brand system and League of Legends's brand system put Blue beside #030d44, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #030d44: 9 real palettes, including SoFi's brand system and Arctic, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Arctic (https://brandsweets.com/palettes/clean#arctic), Alpine (https://brandsweets.com/palettes/cool#alpine), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.34:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.14:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4f68f8 (4.67:1); AA: background → #808080 (4.64:1); AAA: text → #7b8ef9 (7.08:1); AAA: background → #a1a1a1 (7.1:1)

## Brands using this color

- **Allbirds** — secondary #090c43 (Δ 0.94) — https://brandsweets.com/colors/brands/allbirds-com
- **Paramount+** — secondary #000a3c (Δ 1.998) — https://brandsweets.com/colors/brands/paramountplus-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/030d44-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#030d44" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.