# #030d1c

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#030d1c`
- RGB: rgb(3, 13, 28)
- HSL: hsl(216, 81%, 6%)
- OKLCH: oklch(0.158 0.037 254.6)
- Relative luminance: 0.0039
- Nearest named color: Dark Rift (#060b14, Δ 1.77) — https://brandsweets.com/colors/dark-rift
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/030d1c

## Tints & shades

- Tints (toward white): #072045, #0c336f, #10499d, #155cc6, #2171e8, #4b8bec, #75a6f0, #a3c4f5, #ccdefa, #f6f9fe
- Shades (toward black): #030d1c, #030d1c, #020b17, #020b17, #020b17, #020b17, #020b17, #020912, #020912, #020912

## Harmonies

- Complementary: #1c1203
- Analogous: #03191c, #05031c
- Triadic: #1c030d, #0d1c03
- Split-complementary: #1c0503, #191c03
- Tetradic: #1c0319, #1c1203, #031c05

## Colors that go with #030d1c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #030d1c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Firebrick** #b22222 [harmony, pool: triadic] — Firebrick completes a triad with #030d1c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Twilio (https://brandsweets.com/colors/brands/twilio-com), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #030d1c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Kia (https://brandsweets.com/colors/brands/kia-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #030d1c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #030d1c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Linear (https://brandsweets.com/colors/brands/linear), Sentry (https://brandsweets.com/colors/brands/sentry-io), Calm (https://brandsweets.com/colors/brands/calm-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #030d1c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Perplexity (https://brandsweets.com/colors/brands/perplexity), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #030d1c in 16 real palettes, including Southwest Airlines's brand system and Lemon Squeezy's brand system, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 19 real palettes, including Kia's brand system and MongoDB's brand system put Blue beside #030d1c, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.48:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.08:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2171e8 (4.59:1); AA: background → #7a7a7a (4.54:1); AAA: text → #5d97ee (7.13:1); AAA: background → #9c9c9c (7.09:1)

## Brands using this color

- **Audible** — text #010e19 (Δ 0.949) — https://brandsweets.com/colors/brands/audible-com
- **Twilio** — text #000d25 (Δ 1.967) — https://brandsweets.com/colors/brands/twilio-com
- **Hugging Face** — primary #0b0f19 (Δ 1.981) — https://brandsweets.com/colors/brands/huggingface-co

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/030d1c-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#030d1c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.