# #030812

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#030812`
- RGB: rgb(3, 8, 18)
- HSL: hsl(220, 71%, 4%)
- OKLCH: oklch(0.133 0.025 256.7)
- Relative luminance: 0.0024
- Nearest named color: Black Knight (#010b13, Δ 1.279) — https://brandsweets.com/colors/black-knight
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/030812

## Tints & shades

- Tints (toward white): #0a1939, #112d64, #183e8c, #1f52b7, #2964db, #5181e1, #7ca0e9, #a3bdef, #cfdcf7, #f6f9fe
- Shades (toward black): #030811, #030811, #030811, #030811, #030811, #030811, #030811, #030811, #030811, #030811

## Harmonies

- Complementary: #110d03
- Analogous: #030f11, #050311
- Triadic: #110308, #081103
- Split-complementary: #110503, #0f1103
- Tetradic: #11030f, #110d03, #031105

## Colors that go with #030812

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #030812 without the hard edge of pure #000. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #030812 in 16 real palettes, including Southwest Airlines's brand system and Ahrefs's brand system, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 18 real palettes, including Pfizer's brand system and Glossier's brand system put Blue beside #030812, as the supporting colour. Seen in: Pfizer (https://brandsweets.com/colors/brands/pfizer-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Uber (https://brandsweets.com/colors/brands/uber-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #030812 in 10 real palettes, including Circuit and Gemstone, as the lead colour. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Render (https://brandsweets.com/colors/brands/render-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and State Farm's brand system put Brown beside #030812, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #030812: 6 real palettes, including Estate and Arctic, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Arctic (https://brandsweets.com/palettes/clean#arctic), Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 7 real palettes, including Midnight Luxe and Sweetgreen's brand system put Champagne beside #030812, as the text colour against it. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #030812: 16 real palettes, including Oreo's brand system and Intel's brand system, as the lead colour. Seen in: Oreo (https://brandsweets.com/colors/brands/oreo-com), Intel (https://brandsweets.com/colors/brands/intel-com), Behance (https://brandsweets.com/colors/brands/behance-net), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 20.05:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.05:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #3b71de (4.6:1); AA: background → #787878 (4.54:1); AAA: text → #6b94e6 (7:1); AAA: background → #999999 (7.04:1)

## Brands using this color

- **Rare Beauty** — primary #000914 (Δ 0.983) — https://brandsweets.com/colors/brands/rarebeauty-com
- **Rare Beauty** — text #000914 (Δ 0.983) — https://brandsweets.com/colors/brands/rarebeauty-com
- **Airbus** — primary #070b11 (Δ 1.807) — https://brandsweets.com/colors/brands/airbus-com
- **Airbus** — text #070b11 (Δ 1.807) — https://brandsweets.com/colors/brands/airbus-com

## Curated palettes containing it

- **Laser** (neon, vivid, dark, technical) — #39ff14, #bf00ff, #00e5ff, #07070d, #eefaf0 — Laser green, violet and cyan — the synthwave/gaming set; keep the type near-white and let one neon own each screen. — tool: https://brandsweets.com/palettes/new/39ff14-bf00ff-00e5ff-07070d-eefaf0 — collection: https://brandsweets.com/palettes/neon

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/030812-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#030812" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.