# #030396

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#030396`
- RGB: rgb(3, 3, 150)
- HSL: hsl(240, 96%, 30%)
- OKLCH: oklch(0.307 0.209 264.7)
- Relative luminance: 0.0229
- Nearest named color: Everlasting Night (#000099, Δ 0.598) — https://brandsweets.com/colors/everlasting-night
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/030396

## Tints & shades

- Tints (toward white): #0404b9, #0404dc, #0505fa, #2828fb, #4b4bfb, #6e6efc, #9191fd, #afaffd, #d2d2fe, #f5f5ff
- Shades (toward black): #030387, #03037d, #02026e, #020264, #020255, #010146, #01013c, #01012d, #010123, #000014

## Harmonies

- Complementary: #969603
- Analogous: #034d96, #4d0396
- Triadic: #960303, #039603
- Split-complementary: #964d03, #4d9603
- Tetradic: #96034d, #969603, #03964d

## Colors that go with #030396

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #030396's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/steelblue
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #030396 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #030396 in 4 real palettes, including Discord's brand system and Nivea's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #030396 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #030396: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #030396 in 3 real palettes, including Tide's brand system and Intercom's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), Intercom (https://brandsweets.com/colors/brands/intercom-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/orangered
- **Sienna** #a0522d [harmony: split] — Sienna is a split-complement of #030396: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — Two real palettes: Pfizer's brand system and Procter & Gamble's brand system put Blue beside #030396, as the supporting colour. Seen in: Pfizer (https://brandsweets.com/colors/brands/pfizer-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.41:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.46:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5f5ffc (4.53:1); AA: background → #919191 (4.57:1); AAA: text → #8c8cfd (7.28:1); AAA: background → #b5b5b5 (7.03:1)

## Brands using this color

- **Pepsi** — primary #0e0e96 (Δ 1.561) — https://brandsweets.com/colors/brands/pepsi-com
- **Pepsi** — accent #0e0e96 (Δ 1.561) — https://brandsweets.com/colors/brands/pepsi-com
- **Boeing** — accent #08088c (Δ 1.762) — https://brandsweets.com/colors/brands/boeing-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/030396-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#030396" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.