# #030193

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#030193`
- RGB: rgb(3, 1, 147)
- HSL: hsl(241, 99%, 29%)
- OKLCH: oklch(0.301 0.207 264.7)
- Relative luminance: 0.0215
- Nearest named color: Everlasting Night (#000099, Δ 1.065) — https://brandsweets.com/colors/everlasting-night
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/030193

## Tints & shades

- Tints (toward white): #0401b7, #0501da, #0501fe, #2825fe, #4b48fe, #6967fe, #8c8afe, #afaeff, #d2d1ff, #f5f5ff
- Shades (toward black): #030189, #03017a, #020170, #020060, #020056, #020047, #01003d, #01002e, #010024, #000014

## Harmonies

- Complementary: #919301
- Analogous: #014893, #4c0193
- Triadic: #930301, #019303
- Split-complementary: #934c01, #489301
- Tetradic: #930148, #919301, #01934c

## Colors that go with #030193

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #030193's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #030193 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #030193 in 4 real palettes, including Discord's brand system and Nivea's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #030193 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #030193: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #030193: 3 real palettes, including Tide's brand system and Purina Pro Plan's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #030193 in 3 real palettes, including Tide's brand system and Intercom's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), Intercom (https://brandsweets.com/colors/brands/intercom-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/orangered
- **Sienna** #a0522d [harmony: split] — Sienna is a split-complement of #030193: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/sienna

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.69:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.43:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6462fe (4.72:1); AA: background → #8f8f8f (4.54:1); AAA: text → #8c8afe (7.18:1); AAA: background → #b3b3b3 (7.01:1)

## Brands using this color

- **Boeing** — accent #08088c (Δ 1.34) — https://brandsweets.com/colors/brands/boeing-com
- **Pepsi** — primary #0e0e96 (Δ 1.941) — https://brandsweets.com/colors/brands/pepsi-com
- **Pepsi** — accent #0e0e96 (Δ 1.941) — https://brandsweets.com/colors/brands/pepsi-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/030193-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#030193" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.