# #03005c

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#03005c`
- RGB: rgb(3, 0, 92)
- HSL: hsl(242, 100%, 18%)
- OKLCH: oklch(0.216 0.147 265.9)
- Relative luminance: 0.0079
- Nearest named color: Ravenclaw (#0a0555, Δ 1.913) — https://brandsweets.com/colors/ravenclaw
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/03005c

## Tints & shades

- Tints (toward white): #040085, #0600ad, #0700d6, #0800ff, #3029ff, #5752ff, #7f7aff, #a6a3ff, #ceccff, #f5f5ff
- Shades (toward black): #030057, #03004d, #020047, #02003d, #020038, #020033, #010029, #010024, #010019, #010014

## Harmonies

- Complementary: #595c00
- Analogous: #002b5c, #31005c
- Triadic: #5c0300, #005c03
- Split-complementary: #5c3100, #2b5c00
- Tetradic: #5c002b, #595c00, #005c31

## Colors that go with #03005c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #03005c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #03005c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #03005c: 8 real palettes, including Glacier and Air France's brand system, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Air France (https://brandsweets.com/colors/brands/airfrance-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #03005c: 4 real palettes, including Deep Water and Kraken's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Kraken (https://brandsweets.com/colors/brands/kraken-com), Twilio (https://brandsweets.com/colors/brands/twilio-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #03005c: 10 real palettes, including Paramount+'s brand system and Bank of America's brand system, as the lead colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), British Airways (https://brandsweets.com/colors/brands/britishairways-com), KLM (https://brandsweets.com/colors/brands/klm-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #03005c in 7 real palettes, including Spectrum's brand system and Penpot's brand system, as the accent. Seen in: Spectrum (https://brandsweets.com/colors/brands/spectrum-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), GEICO (https://brandsweets.com/colors/brands/geico-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Clinic and Slate Workspace put Slate Gray beside #03005c, as the supporting colour. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/slategray
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #03005c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.13:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.16:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6661ff (4.72:1); AA: background → #808080 (4.59:1); AAA: text → #8e8aff (7.23:1); AAA: background → #a1a1a1 (7.02:1)

## Brands using this color

- **Affirm** — primary #000061 (Δ 1.049) — https://brandsweets.com/colors/brands/affirm-com
- **Ford** — primary #00095b (Δ 1.279) — https://brandsweets.com/colors/brands/ford-com
- **Ford** — accent #00095b (Δ 1.279) — https://brandsweets.com/colors/brands/ford-com
- **JetBlue** — secondary #000064 (Δ 1.584) — https://brandsweets.com/colors/brands/jetblue-com

## Curated palettes containing it

- **Glacier** (winter, cool, clean, technical) — #0077b6, #90e0ef, #023e8a, #f3f9fc, #03045e — Three blues from ice to deep water on a pale surface — a monochromatic winter set with real depth. — tool: https://brandsweets.com/palettes/new/0077b6-90e0ef-023e8a-f3f9fc-03045e — collection: https://brandsweets.com/palettes/winter
- **Deep Water** (ocean, dark, cool, luxury) — #00b4d8, #0077b6, #caf0f8, #03045e, #e8f6fb — Cyan and mid-blue on abyss navy with a foam highlight — the ocean at depth; the darker the surface, the brighter the water. — tool: https://brandsweets.com/palettes/new/00b4d8-0077b6-caf0f8-03045e-e8f6fb — collection: https://brandsweets.com/palettes/ocean

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/03005c-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#03005c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.